Posts tagged as:

corporate strategy

Going viral with impactful infographics

by Urs E. Gattiker on 2013/07/14 11,903 views

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What makes a great infographic? How do you make it go viral? 10 warning signs your infographic will sink.

Tagged as: benchmark, best practice, corporate communication, corporate strategy, creating buzz, great marketing tool, KPI, measure for impact, ROI, social media, viral marketing

Measuring ROI: Why it fails

by Urs E. Gattiker on 2009/11/19 · 33 comments 21,184 views

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ROI is a financial term now used to measure the success of social media campaigns, but it fails. Find out how using cost-benefit analysis does it right.

Tagged as: corporate strategy, goal setting, J F Kennedy, Key Performance Indicator, KPI, reality check, ROI