We have stories filed under the main category: good practice preventing flops (you are here – main category browse down for more info) data and statistics marketing 101 usability and friendliness What is the difference between good practice and best practice? The terms may be used interchangeably but mean different things. Here we outline how […]
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good practice or best practice: what shall it be?
by Urs E. Gattiker on 2008/02/21 · 1 comment 1 views
b browser usage varies enormously: ignore Firefox at your peril
by Urs E. Gattiker on 2008/02/20 1 views
We all know that one must watch for cultural (e.g., religion, language) and commercial (e.g., no credit cards used here) differences. As well, technical factors could result in different usability or interface requirements across countries. Here we focus on technical differences or peculiarities, since these are the most likely ones to trip up your site. […]
Tagged as: BI, Business Intelligence, buzz, buzz marketing, ComMetrics, ComMetrics.com, CyTRAP+Labs, European Union, European Union Member States, Firefox, Firefox usage, IE7, info.CyTRAP.eu, InfoSec, Microsoft Internet Explorer, risk management
a Alexa.com continues to fail businesses with inaccurate usage numbers
by Urs E. Gattiker on 2008/02/16 · 4 comments 1 views
in b why benchmark analytics,b why benchmark successes,white papers research
Usage varies enormously across Europe. – bloggers may want to boycott Alexa.com rankings, and – Silicon Valley may not always get it right. Things around the world are getting more complicated for sure. Hence, firms that focus on understanding and respecting differences across cultures and countries will do better. In that context, we came across […]
Tagged as: alexa toolbar, Alexa.com, B Kontakte Russia, b why benchmark analytics, BI, bloggers boycotting Alexa.com rankings, Business Intelligence, buzz, buzz marketing, ComMetrics, ComMetrics.com, CyTRAP+Labs, info.CyTRAP.eu, InfoSec, installing programs on corporate PC, LinkedIn.com, Plaxo.com, risk management, sample, sample bias, Silicon Valley, StudiVZ, valleywag.com, Xing, Xing.com
2 sensible metrics: a framework for measuring blog success
by Urs E. Gattiker on 2008/02/14 1 views
What matters is reaching the right people by the right means. A short while back we started this series with: 1 sensible metrics – how to measure success of a blog – the basics It is obvious that instead of measuring quantity, we have to measure quality. Only when we do that will the true […]
Tagged as: achieveable results orientated and tim, Avinash Kaushnik, BI, Brand Me, Business Intelligence, buzz, buzz marketing, ComMetrics, ComMetrics.com framework for measuring blog success, corporate governance, cybercrime, Fouad al-Farhan, Guy Kawasaki, info.CyTRAP.eu, information security, InfoSec, internal controls, Key Performance Indicator, KPI, measurablUrs+E.+Gattiker CyTRAP+Labs, measuring blogging success, measuring metrics, performance targets, regulation, risk management, SMART, specific, standards
Getting sued for ranking lawyers: Avvo.com wins court battle
by Urs E. Gattiker on 2008/01/31 1 views
While Avvo.com ratings are useless at best, the judge felt, ratings and reviews are, by their very nature, subjective and debatable. To the extent that the plaintiffs lawsuit has focused a spotlight on how ludicrous the rating of attorneys (and judges) has become, more power to them but…. Should American lawyers be exposed to consumer […]
Tagged as: Avvo ratings, benchmark, blogosphere, Case No. C07-0920RSL, ComMetrics, ComMetrics.com, CyTRAP Labs, First Amendment, Global MBA rankings from the Financial Times, info.CyTRAP.eu, interpretation of data, measurement, measurement tools, objectively verifiable data, research bias, ROI, ROI of social media, SEO marketing, social media, subjective assessment, U.S. District Court Dismisses Case Against Avvo, usability
Business school rankings from the Financial Times: Do we need them?
by Urs E. Gattiker on 2008/01/30 1 views
2010-12-06 Update – various links added and tidbits here and there. The study of business is afflicted by confusion between: – the results of a survey of what people think about the world and – a survey of what the world is really like. Newspapers, broadcasters and consultants will start to distinguish bogus surveys from […]
Tagged as: assessment, benchmark, blogosphere, business education, college rankings reformed, ComMetrics, ComMetrics.com, CyTRAP Labs, do we need MBA rankings, Fionancial Times Global MBA Rankings, global MBA rankings, higher education, IMD, info.CyTRAP.eu, John Kay, learning, measurement, measurement tools, outcomes, ROI, ROI of social media, SEO marketing, social media, Ursula Milton, US News & World Report America's Best Colleges, usability, Wharton
8 reasons that speak for having a corporate blog
by Urs E. Gattiker on 2008/01/22 · 2 comments 1 views
The blogging technology platform, when properly executed, provides boards, customers, management, suppliers with a transparent platform to seriously engage one another on the issues. It can provide you with a low-cost, highly effective means to establish a credible dialogue and allow directors and management to obtain feedback from a wider variety of stakeholders with differing […]
Tagged as: blogging and ROI, blogging goes corporate, c corporate blogging, CASEScontact network, CASEScontact.org, ComMetrics, ComMetrics.com, corporate blogs, corporate boards, directory of Fortune 500 companies that have business b, Fortune 500 Business Blogging Wiki, Google, info.CyTRAP.eu, Social Text, Urs+E.+Gattiker CyTRAP+Labs, Wired Magazine, Yahoo!
bloggers can have too much influence: Saudi jails Fouad al-Farhan
by Urs E. Gattiker on 2008/01/16 1 views
caught in a web of censorship in corporate social media we often focus on ROI – but blogging for freedom, accurate news reporting and people’s rights can hardly be measured using return-on-investment as a benchmark Searching for freedom, dignity, justice, equality, Shura and all the remaining Islamic values which are missing… may be far more […]
Tagged as: benchmark, blogging in Saudi Arabia, blogosphere, civil liberties, ComMetrics, ComMetrics.com, conversation marketing, CyTRAP Labs, Fouad al-Farhan, info.CyTRAP.eu, measurement, measurement tools, ROI, ROI of social media, SEO marketing, social media, usability, web censorship
the mission of ComMetrics
by ComMetrics Team on 2008/01/15 · 1 comment 1 views
in a analytics taking action,a analytics: rating and ranking - who's #1,a dos and don'ts,b why benchmark analytics,b why benchmark successes,e marketing 101 KISS,e marketing 101 serving a need,f standards - client focus, customer exp.
about ComMetrics contact us follow us on Twitter not another blog our business model why benchmark In corporate settings one is sometimes asked 2 questions about social media, namely: 1) what does success look like, and 2) how do we show this to our management? ComMetrics is about answering the above two questions for management. […]
Tagged as: benchmark, blogosphere, ComMetrics, ComMetrics.com, CyTRAP Labs, info.CyTRAP.eu, measurement, measurement tools, ROI, ROI of social media, SEO marketing, social media, usability