Posts tagged as:

research bias

My bank loves me! …Or not

by Urs E. Gattiker on 2011/10/06 · 19 comments 11,680 views

in d business Fortune 500,e marketing 101 cost-benefit ROI,e marketing 101 serving a need,e marketing 101 social media trendwatch,e marketing 101 style matters

So your bank follows you on Twitter… does that mean they really like and pay attention to you or are they just going with the flow of non-starter corporate social media efforts?

Tagged as: Bank of America, Barclays, BofA_Help, city of Zurich, CRM, customer feedback, customer relationship management, customer survey, Jura Kaffeemaschinen, Migros Bank, netnography, research bias, research method, social CRM

Getting sued for ranking lawyers: Avvo.com wins court battle

by Urs E. Gattiker on 2008/01/31 1 views

in white papers research

While Avvo.com ratings are useless at best, the judge felt, ratings and reviews are, by their very nature, subjective and debatable. To the extent that the plaintiffs lawsuit has focused a spotlight on how ludicrous the rating of attorneys (and judges) has become, more power to them but…. Should American lawyers be exposed to consumer […]

Tagged as: Avvo ratings, benchmark, blogosphere, Case No. C07-0920RSL, ComMetrics, ComMetrics.com, CyTRAP Labs, First Amendment, Global MBA rankings from the Financial Times, info.CyTRAP.eu, interpretation of data, measurement, measurement tools, objectively verifiable data, research bias, ROI, ROI of social media, SEO marketing, social media, subjective assessment, U.S. District Court Dismisses Case Against Avvo, usability