Jeremiah Owyang, Charlene Lee and Guy Kawasaki illustrate why you may not want to use Twitter for your organization.
Posts tagged as:
ROI
Company failures: Why is Twitter so difficult?
by Urs E. Gattiker on 2012/03/18 · 55 comments 11,477 views
What satisfies your customer?
by Urs E. Gattiker on 2012/01/15 · 35 comments 13,928 views
Should you use sentiment analysis? If yes, what are the biggest mistakes you want to avoid? We tell you what to watch out for.
Tagged as: best-of-both-worlds marketing, Cebu Pacific Air, clicks, CofaniFunebri, content filter, customer experience, first direct, HSBC, IBM, language, Lindner, marketing trend, measure for imact, measurement, purpose, risqué marketing, ROI, semantics, sentiment analysis, social media, social media measurement, strategy
Commercials: What ROI?
by Carla Gentry on 2012/01/09 · 34 comments 14,963 views
Should you follow the 3,000 brands that run social media campaigns on Twitter, Facebook, etc. and spend up to US$4 for each new follower? Why not?
Tagged as: advertising, clicks, commercial, impression, measurement, promoted account, purpose, ROI, sentiment analysis, social media, sponsored tweet, strategy
2012 trends: What makes a failure?
by Urs E. Gattiker on 2012/01/01 · 29 comments 10,426 views
3 examples of misfit trends that break the rules but still succeed in a connected world, while other business models collapse.
Tagged as: Abu Dhabi Media Company, Android, Apple, BlackBerry, BlackBerry London, customer experience, Deutsche Telekom, Google, Google Plus, handset manufacturer, Huawei, iApp, iPhone, Kermit the Frog, Lenovo, m-commerce, Miss Piggy, Muppets, profit margin, Research in Motion, revenue share, RIM, ROI, Siri, Sony Music, Swisscom, Telefonica, Universal Music, Vevo, Vivendi, Vodafone, Xiaomi
4 things to know about Google+
by Urs E. Gattiker on 2011/07/20 · 23 comments 13,964 views
in a dos and don'ts,d business SME,e marketing 101 social media trendwatch
Google+ is getting all the buzz and everyone wants to get in on the ground floor, but is it really great or just another waste of time? The answer is, neither.
Tagged as: best practice, Facebook, GClient, gmail account, Google, Google Plus, Google TOS, Google+ as App for your desktop, Larry Page, measure for impact, notification option, purpose, ROI, ropes to skip, social media analytics, social media measurement, strategy, trends2watch
LinkedIn: ROI quo vadis?
by Urs E. Gattiker on 2011/05/23 · 15 comments 9,701 views
in b why benchmark successes,c social capital,social media diary
LinkedIn had the biggest tech company initial public offering since Google (2004), which made US$15.4 million in 2010. Hmm… Methinks another bubble looms, no?
Tagged as: AOL, Bebo, build social capital, Facebook, initial public offering, LinkedIn, ROI, shareholder value, social capital, social media measurement, social networking, why benchmark, Xing
Why the boss thinks 125,000 monthly pageviews mean failure
by Urs E. Gattiker on 2011/01/27 · 18 comments 11,282 views
Social media monitoring and marketing: The 900-98-1.5-0.5 rule helps clients embrace the ‘free to use, pay to play’ concept and limit opportunity costs.
Tagged as: actionable metrics, benchmarking, best practice, customer engagement, KPI, opportunity costs, quality management, ROI, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media ROI, social networking, twitter
ComMetrics weekly review: Apple smacked by Antenna-gate
by Urs E. Gattiker on 2010/07/19 · 18 comments 23,918 views
Social media metrics and ambush marketing DOs and DON’Ts. From Apple’s iPhone 4 hardware defect to Goldman’s measly SEC fine and beyond.
Tagged as: Apple iPhone, Applegate, information hazards, ROI, social media, social media monitoring, social media ROI
ComMetrics weekly review: Where the money is
by Urs E. Gattiker on 2010/07/12 · 14 comments 11,631 views
Summary of trends and flops in the social media space: Ambush marketing and metrics on everything from World Cup to Amazon, Tesco via Nike to Barcelona going bankrupt.
Tagged as: Facebook addiction, FIFA sponsors, ROI, social media, social media addiction, social media monitoring, social media ROI, UEFA Club Licensing and Financial Fair Play Regulations, World Cup
ComMetrics weekly review: Sponsors get kick out of World Cup
by Urs E. Gattiker on 2010/07/05 · 25 comments 14,837 views
Summary of trends and flops in the social media space: Ambush marketing and metrics on everything from World Cup to Coca-Cola, Nike via Facebook to Twitter to Emirates.
Tagged as: Facebook addiction, FIFA sponsors, ROI, social media, social media addiction, social media monitoring, World Cup