Is your corporate social media strategy working? Are you maybe inundating clients with unnecessary chatter? Are they getting burned out and no longer engaging?
Posts tagged as:
best metrics
4 things Mom forgot about social media
by Urs E. Gattiker on 2010/04/28 · 16 comments 9,877 views
Social media metrics: 5 critical steps to success
by Urs E. Gattiker on 2010/04/07 · 14 comments 14,601 views
in a analytics smarter & actionable KPIs,b why benchmark analytics
What do you want: useless vanity metrics or data that convinces your boss and helps improve your social media impact? You can get there in 5 easy steps.
Tagged as: best metrics, best practice, cost-benefit analytis, KPI, measurement problems, media measurement, qualitative measures, quantitative measures, social media influence, social media measurement, statistical pattern
5 steps beyond viral marketing
by Urs E. Gattiker on 2010/03/17 · 45 comments 16,789 views
A long-term sustainable impact with a corporate blog is much better than a short-term media splash. Follow these 5 steps and tips to make it happen for you.
Tagged as: B2B, benchmark, best metrics, best tools, corporate blogging, improve performance, link popularity, social media analytics, targeted traffic, viral marketing
Using the right blog metrics
by Jay Baer on 2010/02/10 · 51 comments 16,640 views
in a analytics smarter & actionable KPIs,c corporate blogging,great guest posts
Every type of blog has a different set of appropriate KPIs, so you must understand why you are blogging, and which 3 metrics to use to measure your success.
Tagged as: analytics taking action, benchmarking, best metrics, blog metrics, effective metrics, free webinar, jay baer, measurement, social media measurement, why benchmark SM?
ComMetrics weekly review: iPhone to EFF via World Bank
by Urs E. Gattiker on 2009/12/13 · 4 comments 11,151 views
in a analytics tools,social media diary,white papers research
Who says Apple’s iPhone is special – not Switzerland! Plus, the unlikeliness of crowdsourcing and social media ROI, how Facebook changed policy, free tools and more!
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, EFF, Electronic Frontier Foundation, Facebook, iPhone, KPI, privacy, privacy protection, ROI, SMART metrics, social media, social media monitoring
Budgeting for SM: Cost-benefit analysis vs. ROI
by Urs E. Gattiker on 2009/12/03 · 47 comments 20,848 views
Return on Investment is a business term increasingly applied to social media efforts. We explain how this misses nuances essential to success in the 21st century.
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, Dell, e marketing 101 KISS, KPI, micro-blogging, ROI, SMART metrics, social media, social media monitoring, Twitter success
ComMetrics weekly review: ROI to porn via Facebook
by Urs E. Gattiker on 2009/11/29 · 16 comments 11,694 views
in a analytics taking action,a analytics tools,social media diary,white papers checklists
Discussion is heating up about why social media ROI fails, Facebook porn spreads, and usability design and the Las Vegas Strip. Plus, free tools and more!
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, e marketing 101 KISS, KPI, ROI, SMART metrics, social media, social media monitoring
2010 trends: Data and mobile communication
by Urs E. Gattiker on 2009/11/05 · 59 comments 17,190 views
Data and mobile communications giants are growing. This systemic risk – too big to fail, bail me out – may result in another financial crisis – this time in the digital realm.
Tagged as: best metrics, best practice, blog benchmark, blog footprint, blog health check, blog impact, blog resonance, brand monitoring, cloud computing, competitive benchmarking, KPI, market share, oligopoly, rights to data, social media, social media monitoring, systemic risk, trends