Posts tagged as:

social metrics

Terms of the art: What every discipline needs

by Karen Dietz on 2011/09/28 · 24 comments 12,757 views

in a dos and don'ts,f standards - client focus, customer exp.,great guest posts,social media diary

Do we like re-inventing the wheel in social media marketing, infographics, web analytics? Surely not, Karen Dietz explains how we can do better and save us time.

Tagged as: best practice, buzz marketing, customer feedback, ethnography, impressionist school, infographic, Kuhn, measure for impact, measurement, media metrics, principles of graphic design, social media analytics, social media marketing, social media measurement, social media monitoring, social metrics, storytelling, terms of the art

social media ropes to skip: C-level blogs FAQ #3

by Urs E. Gattiker on 2008/06/26 · 5 comments 1 views

in c corporate blogging

Most large companies use social media channels to reach their target audiences in different ways. Naturally, they all have had their successes and failures. Sometimes the ROI issue comes up or why a c-suite exeuctive type should blog or refrain from blogging since it might not be worth it. Getting a handle on these issues […]

Tagged as: benchmarking software, bottom line, ceo blog, Jonathan Schwartz, return on investment, ROI, social metrics