Are you using Feedburner, Feedblitz, Google Groups, Yahoo Groups or other free services. By doing so, you may antangonize your target audience. So before benchmarking – do some house cleaning first. Recently much attention has been focusing on metrics and benchmarking. We have posted some material ourselves including links to important metrics stuff on the […]
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social media metrics ropes to skip: What you must do before benchmarking away
by Urs E. Gattiker on 2008/05/14 · 3 comments 1 views
in a analytics smarter & actionable KPIs,a analytics taking action
Twitter: Means getting a better conference experience
by Urs E. Gattiker on 2008/04/18 · 4 comments 1 views
So post-it notes and notebooks is what Twitter is to blogs – a sort of micro-blogging that is becoming ever more popular with users. Some have argued that all this microblogging is helping us to become less effective Some people have compared post-it notes and notebooks to what Twitter is to blogs. However, Twitter is […]
Tagged as: #forrmarketing08, a analytics taking action, benchmarking, benchmarking software, c micro-blogging Twitter, ComMetrics.com, Facebook, Forrester's Marketing Forum 2008, ranking blogs, social media influence, T-Mobile
Forrester conference and Twitter: Does live tweeting help engage conference delegates?
by Urs E. Gattiker on 2008/04/11 · 20 comments 1 views
in a analytics: rating and ranking - who's #1,c micro-blogging Twitter,e marketing 101 serving a need
Does live tweeting add value to your conference experience or is it just another distraction? Will tomorrow’s conference require us to check in the gun – pardon mobile devices to assure that the audience stays focused? Some have argued that all this microblogging is helping us to become less effective In the past we believed […]
Tagged as: #forrmarketing08, aggregate Twitter feed, benchmarking software, benchmarking Twitter, ComMetrics.com, using Twitter more effectively
Daily Me: Benchmarking Arianna Huffington
by Urs E. Gattiker on 2008/04/08 1 views
Web wins in White House race – but besides being good for Arianna Huffington’s daily me blogging – is it any good for you voters out there? More than a decade ago the technology specialist, Nicholas Negroponte, pro-phesied the emergence of the Daily Me – a fully personalized newspaper. During these times, the US presidential […]
Tagged as: a analytics taking action, Arianna Huffington, benchmarking, buzz marketing, ComMetrics.com, editor-in-chief, Huffingtonpost.com, measurement, Paris Hilton again, social media buzz, social media influence, trebled traffic
Social media: Intel shows how e-proxy can be done effectively in a case study #1
by Urs E. Gattiker on 2008/04/04 1 views
Intel is using the SEC’s new default electronic delivery process for e-proxy materials smartly. 2008-04-02 Intel Corporation demonstrated that the Security and Exchange Commission’s (SEC – U.S. regulatory agency) new default electronic delivery process for e-proxy materials works GREAT if used correctly. We have been watching about 200 companies or there abouts using the new […]
Tagged as: a analytics taking action, benchmarking, buzz marketing, ComMetrics.com, e-proxy, Intel, measurement, notice-and-access, notice-and-access option, SEC, Securities and Exchange Commission, social media buzz, social media influence
Google, Digg.com and Twitter: Why such Drive-By Traffic is of Little Value
by Urs E. Gattiker on 2008/04/02 · 3 comments 1 views
Google can definitely steer some traffic your way. Unfortunately, search engine traffic is quite often low quality traffic that will not stay around. Accordingly, search engine traffic gets what it wants from your website, thereafter, it moves on to another site on the net. The same applies to traffic coming from social bookmarking sites such […]
Tagged as: a analytics taking action, benchmarking, benchmarking traffic, buzz marketing, c corporate blogging, ComMetrics.com, freelancer, Going Solo, growing a business, measurement, search entine traffic, social media influence, successful blogger
One of our readers has read about Going Solo – an upcoming conference in Lausanne (see logo below) and wanted to know if he should attend AND what he might get out of it. I tried to assess this issue from my perspective. Please keep in mind that I have registered myself, paid the fee […]
Tagged as: a analytics taking action, benchmarking, buzz marketing, ComMetrics.com, entrepreneurship, freelancer, Going Solo, measurement, ropes to skip, social media, social media buzz, social media influence, start-up, Stephanie Booth, Stowe Boyd
4 Critical Steps Toward Better Serving Your Market Niche
by Urs E. Gattiker on 2008/03/27 · 7 comments 1 views
in a analytics smarter & actionable KPIs,e marketing 101 serving a need
One of our readers has sent us a question. We think you might be interested in hearing about our answer to this reader. The question below addresses the strategic issue about how to identify and serve one’s niche more effectively, while making one’s blog more attractive to the target audience(s). The question posted to us […]
Tagged as: a analytics taking action, benchmarking, better traffic, buzz marketing, ComMetrics.com, measurement, niche, reaching readers, social media buzz, social media influence, target audience
7 Days of Shocks Unnerve Investors: Social Media to the Rescue
by Urs E. Gattiker on 2008/03/23 1 views
London hedge fund Endeavour Capital loses 27% David Rubenstein, co-founder of the Carlyle Group fails to save $22bn Carlyle Capital Corporation (CCC) fund JPMorgan wanted to buy Bear Stearns for $2 a share, upped the price to $10 (remember, in Dec. 2007 the share price was over $80 and more than 30% of the stock […]
Tagged as: a analytics taking action, Bank LGT, Bear Stearns, benchmarking, buzz marketing, ComMetrics.com, Credit Suisse faces FSA inquiry, David Rubenstein, Endeavour Capital, financial markets, investment fund, JPMorgan, Liechtenstein, measurement, private banking, social media buzz, social media influence
Tidbit about BBC News Blogs: Posting Comments is a Nightmare
by Urs E. Gattiker on 2008/04/09 · 3 comments 1 views
in a analytics: rating and ranking - who's #1,b why benchmark failures
How to make sure much of the conversation is being lost in the shuffle; or what it takes to stop the conversation before it had a chance to start What to do to stop the conversation from continuing when using social media tools. BBC has its own blogs, of course. These are successful destinations for […]
Tagged as: BBC News Blogs, Bryan Eisenberg, buzz marketing, ComMetrics.com, error message 502, Jakob Nielsen, new media, New York Times, posting comment, Scoble, social media buzz, social media influence, user friendliness