ComMetrics weekly review: ROI to porn via Facebook

Every week we tweet about a lot of fascinating stuff, highlighting great content that is of interest to social media folks and corpo-rate bloggers. This weekly compilation provides you with our top tweets for the previous 7 days.

Our top stories include how porn and Facebook can damage your long-term career prospects, why design matters for your web, blog and LinkedIn pages, an illustration of why ROI fails with social media – AGAIN, how A/B testing makes a big difference to success, a special invitation to join your social media monitoring group on Xing (if you want to know what Europeans are up to regarding web or social media analytics, you’d better join). Plus, check out some free Twitter tools, PHP code and more to better manage your brand on social networks.

In case you missed the last six weeks’ best links:

ComMetrics weekly review: White House to Google Groups for week 44.
ComMetrics weekly review: Xing to Picasso via MoMA for week 45.
ComMetrics weekly review: Google to Barcamp Liechtenstein via Amazon for week 46.
ComMetrics weekly review: eBookers to Twitter via Google for week 47.

Don’t miss the upcoming week! Sign up with your email right now to get it first:

If you are a #Xing (Europe’s LinkedIn) member: Recently, we launched the Social Media Monitoring group – be one of the first 100 inaugural members! Your personal invitation is here #measure #publicrelations (If you’re not a member yet, you can join for free.)

B2B – Luxury labels and manufacturing
RT @dkasrel Most overlooked step to website success #design #seo #web => @ComMetrics agrees – we got client feedback for our blogpage update, currently under construction – COMING SOON to a web browser near you.

RT @lyksumlikrish VERY USEFUL => 3 dimensions of social media engagement – improve now #socialmedia #marketing

FREE tools, code for Twitter, blogs and Facebook: Tips and tricks
@ComMetrics ranked 8380 based on RTs => is this #metric useful as a #KPI ? What about #cultural differences, other moderating variables – not sure if this tool is useful, but it sure is fun to play with.

VERY USEFUL => Simple A/B testing – using #php code #coding #abtests #marketing

Benchmark social media – best practice
Our tool + the corporate blog became a Las Vegas visual experience. We designed the product, added more widgets…

Measuring Social #Media #ROI – Can it be done? (P.S. – Treepodia fails to post comments to this post during weekends: fails social media test 101.)

Maybe what this means is that we simply cannot engage and relate engagement to ROI? #measure #SM #trendwatch

White and research papers – presentation slides – trendwatch
#things2read – Of libraries, doctorates and Web 2.0 – how the British Library outsources a study and the outsourcer fails research 101

Social Media – information security, privacy
Porn plus Facebook can lead to embarrassment, perhaps worse #threats2watch

Cases – failures – how you don’t want to do it – Social Media 101
Why ROI fails for social media vs. 100 possible ways to #measure ROI

What did we miss this week? Please add your tweet about what we missed in a comment below. Thank you.
Interested? You should follow us on Twitter.

Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, e marketing 101 KISS, KPI, ROI, SMART metrics, social media, social media monitoring