Most large companies use social media channels to reach their target audiences in different ways. Naturally, they all have had their successes and failures. Sometimes the ROI issue comes up or why a c-suite exeuctive type should blog or refrain from blogging since it might not be worth it. Getting a handle on these issues […]
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Jonathan Schwartz
CEO blogs, c-suite blogs or executive blogs that are:being candid, addressing timely matters, being controversial from time to time, while targeting a specific audience can be a real help for your corporate brand regardless of the size of the company. This means micro firms may benefit as much as an FT500 corporation if their CEO […]