Apple decides to take on Google and Facebook, launches social network. If that happens I will be in real trouble timewise. Will you manage?
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Could Google+ fail in 2012?
by Urs E. Gattiker on 2011/12/11 · 45 comments 15,588 views
Twitter lists: Could your usage improve?
by Urs E. Gattiker on 2011/06/08 · 9 comments 9,803 views
This tip-filled guide addresses how Twitter lists can help us keep track of the intel we need to do our jobs better.
Tagged as: build social capital, client engagement, Facebook, LinkedIn, social capital, social media measurement, social networking, think outside the box, time management, twitter, why benchmark, Xing
LinkedIn: ROI quo vadis?
by Urs E. Gattiker on 2011/05/23 · 15 comments 9,692 views
in b why benchmark successes,c social capital,social media diary
LinkedIn had the biggest tech company initial public offering since Google (2004), which made US$15.4 million in 2010. Hmm… Methinks another bubble looms, no?
Tagged as: AOL, Bebo, build social capital, Facebook, initial public offering, LinkedIn, ROI, shareholder value, social capital, social media measurement, social networking, why benchmark, Xing
Why does engagement fail?
by Urs E. Gattiker on 2011/05/16 · 14 comments 12,401 views
in a dos and don'ts,c social capital,e marketing 101 social media trendwatch
Social media has drastically improved our time use and how we engage with clients. NOT! Find out why and how we changed to improve our ROI (return on investment).
Tagged as: build social capital, client engagement, Desperados, Facebook, Heineken, LinkedIn, social capital, social media measurement, social networking, think outside the box, time management, twitter, why benchmark, Xing
Why social networking groups fail
by Urs E. Gattiker on 2010/03/10 · 42 comments 25,118 views
Groups require effort and time. Sometimes a shake-up is needed to get the desired results. We share some tips and tricks on how to make it happen faster.
Tagged as: best practice, effective networking, Facebook, job insecurity, LinkedIn, management guru, managing online groups effectively, personal brand, ropes to skip, social networking, Viadeo, virtual group, Xing, Ziggs
ComMetrics weekly review: eBookers to Twitter via Google
by Urs E. Gattiker on 2009/11/22 · 11 comments 14,451 views
ComMetrics Week in Review: eBookers brings spam to Twitter in a big way while Google invades privacy with Chrome. Plus, free tools and more!
Tagged as: blog metrics, c micro-blogging Twitter, eBookers, KPI, LinkedIn, measurement, ROI, social media monitoring, Twitter spam attack, Viade, why benchmark SM?, Xing
3 golden rules for best practice: LinkedIn and Xing
by Urs E. Gattiker on 2009/10/22 · 51 comments 29,551 views
in b why benchmark failures,c blogging - case studies,c micro-blogging Twitter,e marketing 101 serving a need
Spending too much time on LinkedIn or Xing? You’re not alone, but how about using it to sell more product? Read the insights we shared with our client.
Tagged as: are we having a conversation yet, best practice, blog metrics, buzz marketing, LinkedIn, social media measurement, Xing
social networking: How we do it at work but what about Facebook and Friendfeed?
by Urs E. Gattiker on 2008/08/17 · 2 comments 1 views
I love headlines like – “Online Networks don’t function like Real World Networks.” or the Wired headline: “Clive Thompson on Real-World Social Networks vs. Facebook ‘Friends'” ==> but bloggers and journalists alike should go to the source, read the research, check the facts carefully …. sloppy fact checking brings us more confusion than clarification. YES online networking is different from off-line social networking – BUT… don’t close your Twitter and Facebook account(s) before reading this story.
Tagged as: c micro-blogging Twitter, LinkedIn, reality mining, social networks, wearable sociometric badge, Wired got it wrong
7 ways to hedge your bets beyond LinkedIn and Mixi when building your brand
by Urs E. Gattiker on 2008/08/09 1 views
Why might social networks such as Facebook or MySpace fail in your country? Why could it be the LinkedIn is of little help when trying to find a new job or trying to make that sale? Could it be that you are just wasting time instead of focusing on what really matters? Are Obama and […]
Tagged as: brand vs. reputation, c micro-blogging Twitter, cultural differences, Facebook, image, Jeff Bezos, Josef Ackermann, LinkedIn, Mixi, MySpace, Pat Russo, Richard Branson, Seedcamp, Speedcamp