Return on Investment is a business term increasingly applied to social media efforts. We explain how this misses nuances essential to success in the 21st century.
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e marketing 101 KISS
Budgeting for SM: Cost-benefit analysis vs. ROI
by Urs E. Gattiker on 2009/12/03 · 47 comments 20,849 views
ComMetrics weekly review: ROI to porn via Facebook
by Urs E. Gattiker on 2009/11/29 · 16 comments 11,694 views
in a analytics taking action,a analytics tools,social media diary,white papers checklists
Discussion is heating up about why social media ROI fails, Facebook porn spreads, and usability design and the Las Vegas Strip. Plus, free tools and more!
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, e marketing 101 KISS, KPI, ROI, SMART metrics, social media, social media monitoring
FT ComMetrics Blog Index: Just do it right
by Urs E. Gattiker on 2009/05/07 · 3 comments 24,300 views
The good, the bad and the ugly about corporate blogs. A URL that is hard to remember is never a good strategy, but changing your URL is not helpful if you want to climb the rankings of the FT ComMetrics Blog Index, to be published May 14 in the Financial Times.
Tagged as: analytics, best of class, blog benchmarking, blog metrics, d business Fortune 500, e marketing 101 KISS, Financial Times, FT ComMetrics Blog Index, FT Digital Business, FT Global 500, FTCBI, social media measurement, why benchmark SM?