Posts tagged as:

Twitter success

Are you building your Twitter reputation?

by Urs E. Gattiker on 2011/08/17 · 13 comments 16,757 views

in c micro-blogging Twitter

Grandma loves Facebook and text messaging. Now on to Twitter. Tricks the world’s oldest Twitter user @IvyBean104 might have passed on if she were still alive.

Tagged as: @IvyBean104, best practice, Identi.ca, measure for impact, Nijapulse, reputation management, Sin Weibo, social media marketing, social media measurement, social media monitoring, social networking, Tehelka, Twitter impact, Twitter is not scalable, Twitter monitoring, Twitter overload, Twitter success, Twitter tool

Budgeting for SM: Cost-benefit analysis vs. ROI

by Urs E. Gattiker on 2009/12/03 · 47 comments 20,851 views

in a analytics taking action,e marketing 101 KISS

Return on Investment is a business term increasingly applied to social media efforts. We explain how this misses nuances essential to success in the 21st century.

Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, Dell, e marketing 101 KISS, KPI, micro-blogging, ROI, SMART metrics, social media, social media monitoring, Twitter success