Effective and efficient social media metrics result in actions that boost social media ROI. We outline four risks that must be managed on the road to success.
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ROI of social media
Measuring social media to boost ROI
by Urs E. Gattiker on 2010/07/14 · 40 comments 15,396 views
in a analytics smarter & actionable KPIs,a analytics: rating and ranking - who's #1,b why benchmark analytics
Getting sued for ranking lawyers: Avvo.com wins court battle
by Urs E. Gattiker on 2008/01/31 1 views
While Avvo.com ratings are useless at best, the judge felt, ratings and reviews are, by their very nature, subjective and debatable. To the extent that the plaintiffs lawsuit has focused a spotlight on how ludicrous the rating of attorneys (and judges) has become, more power to them but…. Should American lawyers be exposed to consumer […]
Tagged as: Avvo ratings, benchmark, blogosphere, Case No. C07-0920RSL, ComMetrics, ComMetrics.com, CyTRAP Labs, First Amendment, Global MBA rankings from the Financial Times, info.CyTRAP.eu, interpretation of data, measurement, measurement tools, objectively verifiable data, research bias, ROI, ROI of social media, SEO marketing, social media, subjective assessment, U.S. District Court Dismisses Case Against Avvo, usability
Business school rankings from the Financial Times: Do we need them?
by Urs E. Gattiker on 2008/01/30 1 views
2010-12-06 Update – various links added and tidbits here and there. The study of business is afflicted by confusion between: – the results of a survey of what people think about the world and – a survey of what the world is really like. Newspapers, broadcasters and consultants will start to distinguish bogus surveys from […]
Tagged as: assessment, benchmark, blogosphere, business education, college rankings reformed, ComMetrics, ComMetrics.com, CyTRAP Labs, do we need MBA rankings, Fionancial Times Global MBA Rankings, global MBA rankings, higher education, IMD, info.CyTRAP.eu, John Kay, learning, measurement, measurement tools, outcomes, ROI, ROI of social media, SEO marketing, social media, Ursula Milton, US News & World Report America's Best Colleges, usability, Wharton
bloggers can have too much influence: Saudi jails Fouad al-Farhan
by Urs E. Gattiker on 2008/01/16 1 views
caught in a web of censorship in corporate social media we often focus on ROI – but blogging for freedom, accurate news reporting and people’s rights can hardly be measured using return-on-investment as a benchmark Searching for freedom, dignity, justice, equality, Shura and all the remaining Islamic values which are missing… may be far more […]
Tagged as: benchmark, blogging in Saudi Arabia, blogosphere, civil liberties, ComMetrics, ComMetrics.com, conversation marketing, CyTRAP Labs, Fouad al-Farhan, info.CyTRAP.eu, measurement, measurement tools, ROI, ROI of social media, SEO marketing, social media, usability, web censorship
the mission of ComMetrics
by ComMetrics Team on 2008/01/15 · 1 comment 1 views
in a analytics taking action,a analytics: rating and ranking - who's #1,a dos and don'ts,b why benchmark analytics,b why benchmark successes,e marketing 101 KISS,e marketing 101 serving a need,f standards - client focus, customer exp.
about ComMetrics contact us follow us on Twitter not another blog our business model why benchmark In corporate settings one is sometimes asked 2 questions about social media, namely: 1) what does success look like, and 2) how do we show this to our management? ComMetrics is about answering the above two questions for management. […]
Tagged as: benchmark, blogosphere, ComMetrics, ComMetrics.com, CyTRAP Labs, info.CyTRAP.eu, measurement, measurement tools, ROI, ROI of social media, SEO marketing, social media, usability