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Web 2.0

Mashable and TIME’s Twitter failure

by Urs E. Gattiker on 2009/10/01 · 15 comments 40,146 views

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Mashable and TIME magazine fail to understand Twitter: it gets you no closer to clients and doesn’t change how we do business. We give you the real truth.

Web 2.0 technologies are here to stay, and social media is becoming an important tool for public relations experts and marketing gurus.One development has been the slow but steady increase in CEOs, CIOs and other topc executives blogging – communicating with important stakeholders using new media. However, is all this social media effort worth the […]

social media measurement in the blogsophere, links are currency, and part of brand-building campaigns to generate that external awareness one needs to clinch a sale This posting begins a series about social media measurement outlining, the good, bad and ugly. Assessment of blogs or social marketing efforts are important for many different reasons. For marketing […]