Who says Apple’s iPhone is special – not Switzerland! Plus, the unlikeliness of crowdsourcing and social media ROI, how Facebook changed policy, free tools and more!
Posts tagged as:
blog benchmark
ComMetrics weekly review: iPhone to EFF via World Bank
by Urs E. Gattiker on 2009/12/13 · 4 comments 11,154 views
in a analytics tools,social media diary,white papers research
Budgeting for SM: Cost-benefit analysis vs. ROI
by Urs E. Gattiker on 2009/12/03 · 47 comments 20,853 views
Return on Investment is a business term increasingly applied to social media efforts. We explain how this misses nuances essential to success in the 21st century.
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, Dell, e marketing 101 KISS, KPI, micro-blogging, ROI, SMART metrics, social media, social media monitoring, Twitter success
ComMetrics weekly review: ROI to porn via Facebook
by Urs E. Gattiker on 2009/11/29 · 16 comments 11,701 views
in a analytics taking action,a analytics tools,social media diary,white papers checklists
Discussion is heating up about why social media ROI fails, Facebook porn spreads, and usability design and the Las Vegas Strip. Plus, free tools and more!
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, e marketing 101 KISS, KPI, ROI, SMART metrics, social media, social media monitoring
2010 trends: Data and mobile communication
by Urs E. Gattiker on 2009/11/05 · 59 comments 17,196 views
Data and mobile communications giants are growing. This systemic risk – too big to fail, bail me out – may result in another financial crisis – this time in the digital realm.
Tagged as: best metrics, best practice, blog benchmark, blog footprint, blog health check, blog impact, blog resonance, brand monitoring, cloud computing, competitive benchmarking, KPI, market share, oligopoly, rights to data, social media, social media monitoring, systemic risk, trends