In real estate, location is the be-all and end-all. In social media it is rankings, but can we trust them?
Posts tagged as:
ROI
Voodoo metrics: Facing the music
by Urs E. Gattiker on 2013/01/15 · 2 comments 8,145 views
in a analytics: rating and ranking - who's #1,a dos and don'ts
Why a cartoon may change e-books [infographic]
by Urs E. Gattiker on 2012/09/19 · 22 comments 16,947 views
in b why data and infographics help,e marketing 101 KISS,social media diary
Judge approves US$69 million e-book settlement from Dept. of Justice. Amazon’s discount pricing strategy will continue to squeeze profit margins while list prices climb.
Tagged as: Amazon, Apple, best approach, best practice, best solution, buzz marketing, case study, DoJ case, e-book, infographic, Kindle, KPI, market share, measure for impact, measurement, oligopoly, ROI, social media marketing
Case study: CitizenM hotels’ un-social customer relationship management
by Urs E. Gattiker on 2012/09/04 · 14 comments 13,646 views
Many hotels use social media in the hope of improving customer service. We show you what you should watch out for to reap the rewards and avoid the pitfalls.
Tagged as: best approach, best practice, best solution, buzz marketing, case study, citizenM, KPI, measure for impact, measurement, ROI, sCRM, social media audit, social media marketing, social media monitoring, social media ROI, social networking, un-social social media, word of mouth marketing
Facebook brand pages: Differentiate or die
by Simona Stavrova on 2012/08/23 · 34 comments 15,284 views
in e marketing 101 serving a need,e marketing 101 social media trendwatch,great guest posts
Surprise! Success for your brand’s Facebook page requires creating content that is worth sharing, NOT focusing on engagement.
Tagged as: best approach, best practice, best solution, buzz marketing, expert poll, Facebook, KPI, measure for impact, measurement, poll, ROI, social media marketing, social media monitoring, social media ROI, social networking, word of mouth marketing
Why do infographics fail?
by Urs E. Gattiker on 2012/07/09 · 40 comments 10,025 views
in a dos and don'ts,b why data and infographics help,white papers checklists
The ultimate guide for improving communication: KPIs for assessing ROI using infographics for marketing.
Tagged as: data visualization, infographic, KPI, measurement, media metrics, ROI, sCRM, SEO marketing, social media benchmark, social media best practice, social media marketing, social media measurement, ultimate guide
Where is the LinkedIn, Twitter or Xing ROI?
by Urs E. Gattiker on 2012/06/24 · 16 comments 9,359 views
Measuring personal ROI from social networking is based on your performance targets and KPIs. We discuss 3 sure-fire tips to get you there.
Tagged as: benchmark, buzz marketing, efficiency, KPI, ROI, social media measurement, social media metrics, social media monitoring, social media ROI, social networking
Social media: Lost in translation?
by Urs E. Gattiker on 2012/05/13 · 31 comments 9,129 views
Following best practice helps reduce your risks. But how do you know your translated sales brochure conveys your message correctly?
Tagged as: benchmark, best practice, cross-cultural difference, KPI, reputation, ROI, SEO Google, SME, social CRM, social media
Is YOUR blog a failure?
by Urs E. Gattiker on 2012/04/29 · 57 comments 16,103 views
Knowing what your target audience values matters. We tell you how to attain economic value through micro-conversions.
Tagged as: best practice, brand building, macro conversion, media metrics, micro conversion, money for nothing, reputation, ROI, ropes to skip, sCRM, SEO, SME, social media marketing, social media measurement, target audience, viral marketing, why benchmark
Blogging: The death of trust?
by Urs E. Gattiker on 2012/04/15 · 32 comments 18,000 views
Trust, reputation and brand are built over time through hard work, but can be lost in seconds. What does this mean for your business?
Tagged as: brand building, business ethics, disclosure, media metrics, money for nothing, reputation, risk management, ROI, ropes to skip, sCRM, SEO, social media marketing, social media measurement, transparency, trust, viral marketing
Twitter metrics: The ultimate tools
by Urs E. Gattiker on 2012/04/01 · 64 comments 30,024 views
in a analytics taking action,b why benchmark analytics,c micro-blogging Twitter
Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.
Tagged as: Altimeter Group, analytics, benchmnark data, best Twitter tool, blog benchmarking, blog metrics, cost-benefit, indicators, influence, Jeremiah Owyang, measurement, media measurement, media metrics, media performance, pagerank, performance measures, ROI, ropes to skip, sCRM, social media influence, social media measurement