Many use Google Analytics, but are we all using it smartly? These 5 tips will help you get more out of your monitoring efforts.
Posts tagged as:
social media metrics
Google Analytics: 5 steps for better success
by Dane John Cobain on 2013/08/13 · 7 comments 20,081 views
in a analytics tools,great guest posts,white papers checklists
Why I love social media monitoring
by Urs E. Gattiker on 2013/06/10 11,779 views
in a analytics taking action,a dos and don'ts,b why benchmark analytics
4 lessons to help you look smart next time you present social media monitoring data to management.
Tagged as: benchmark, best practice, BlogRank, data analytics, defining term, Key Performance Indicator, KPI, social media metrics
Poll on Twitter, Facebook and Google: Choose a book cover
by Urs E. Gattiker on 2013/04/28 120,236 views
Gattiker, Urs E. Social Media Audits: Achieving deep impact and great resonance without sacrificing the bottom line
Tagged as: analytics, best practice, bestseller, DrKPI, measure for impact, measurement, social media audit, social media metrics
Where is the LinkedIn, Twitter or Xing ROI?
by Urs E. Gattiker on 2012/06/24 · 16 comments 9,352 views
Measuring personal ROI from social networking is based on your performance targets and KPIs. We discuss 3 sure-fire tips to get you there.
Tagged as: benchmark, buzz marketing, efficiency, KPI, ROI, social media measurement, social media metrics, social media monitoring, social media ROI, social networking
3 lessons Super Bowl ads cannot teach
by Urs E. Gattiker on 2011/02/10 · 8 comments 13,672 views
Social media monitoring and marketing: The Ford Focus campaign using old and new media shows how one can fail miserably. So what can we learn from this? Find out!
Tagged as: best practice, customer engagement, customer relationship management, customer service, Focus Rally America, Ford Focus Rally, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, sports marketing, Super Bowl, twitter, web analytics, why your blog is your social media hub
ComMetrics weekly review: 3 cloud computing lessons for bloggers
by Urs E. Gattiker on 2011/02/07 · 23 comments 10,280 views
in e marketing 101 style matters,social media diary,white papers research,z uncategorized
Social media monitoring and marketing: Whether you use Flickr, Gmail or Facebook, how can you make sure that your words and images live on? Find out!
Tagged as: best practice, cloud computing, customer engagement, customer relationship management, customer service, Facebook, research report, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, twitter, walled garden, web analytics, why your blog is your social media hub
Brave new world: Cultivating your best social media hub
by Urs E. Gattiker on 2011/02/03 · 6 comments 8,069 views
Social media monitoring and marketing: Facebook has been accused of becoming like AOL – a walled garden. So where should you create your connection hub? Find out!
Tagged as: best practice, customer engagement, Facebook, research report, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media ROI, social networking, social networks, twitter, walled garden, why your blog is your social media hub
Sentiment analysis for online content: Honest?
by Urs E. Gattiker on 2009/09/03 · 56 comments 37,116 views
in a analytics taking action,b why benchmark analytics,c blogging - case studies,c micro-blogging Twitter
Sentiment analysis is gaining in popularity, so we evaluated some sentiment analysis programs for Twitter, etc. Do they measure what they are supposed to? Did findings make sense? We report our disastrous findings.
Tagged as: b why benchmark analytics, best practice, brand monitoring, buzz marketing, KPIs, reliability, sentiment analysis, sentiment analysis software, sentiment indicators, social media measurement, social media metrics, social media monitoring, social media tracking, tools for sentiment analysis fail validity test, Twitter test, validity, why benchmark SM?
ComMetrics weekly review: Wiki to YouTube
by Urs E. Gattiker on 2009/07/04 · 3 comments 8,417 views
in a analytics tools,social media diary,white papers checklists,white papers research
ComMetrics Weekend – riding out the financial storm by steering a steady course – brings you the most interesting links we came across this week on the web – read what your competition does not want you to read about Google, Twitter, Digg, GM, Neelie Kroes, Tiananmen and more.
Tagged as: bettergovernance, blogging effectiveness, carbonfootprint, Dilbert and instant messaging, eco-footprint, info2share, instructional videos, metrics2watch, patch2do, policy2watch, popular car colors, S&P 500, social media measurement, social media metrics, things2read, threats2watch, tips2follow, tools2watch, trends2watch, why benchmark SM?
Fortune 500 corporate blogging: Bob Lutz GM, Jonathan Schwartz Sun, Randy Tinseth Boeing
by Urs E. Gattiker on 2008/11/04 1 views
in c blogging - case studies,c corporate blogging,d business Fortune 500
Neither Mario Sundar from LinkedIn with his blog, nor Eric Schmidt, Google’s CEO writing a commentary in yesterday’s Financial Times should use their positions as opinion leaders in the blogosphere or business community to voice their opinions about today’s presidential election in the U.S. – they both did …
Tagged as: analytics, benchmarking, c blogging - case studies, c corporate blogging, influence, social media metrics, successful corporate blogs