Following best practice helps reduce your risks. But how do you know your translated sales brochure conveys your message correctly?
Posts tagged as:
social CRM
Social media: Lost in translation?
by Urs E. Gattiker on 2012/05/13 · 31 comments 9,120 views
My bank loves me! …Or not
by Urs E. Gattiker on 2011/10/06 · 19 comments 11,676 views
in d business Fortune 500,e marketing 101 cost-benefit ROI,e marketing 101 serving a need,e marketing 101 social media trendwatch,e marketing 101 style matters
So your bank follows you on Twitter… does that mean they really like and pay attention to you or are they just going with the flow of non-starter corporate social media efforts?
Tagged as: Bank of America, Barclays, BofA_Help, city of Zurich, CRM, customer feedback, customer relationship management, customer survey, Jura Kaffeemaschinen, Migros Bank, netnography, research bias, research method, social CRM
Measuring Facebook engagement: Did you score?
by Urs E. Gattiker on 2011/03/24 · 12 comments 12,469 views
in a analytics smarter & actionable KPIs,a analytics taking action,e marketing 101 cost-benefit ROI
Moving from engagement to impact: a systematic approach for scoring your conversation – how do you rank?
Tagged as: 2011 trends, best practice, Beziehungsmarketing, cost management, critical benchmark, Facebook insight, maturity model, social business, social capital, social CRM, social media ROI
Measuring Facebook impact: 9 audience fundamentals
by Urs E. Gattiker on 2011/03/21 · 30 comments 10,219 views
in a analytics smarter & actionable KPIs,a analytics taking action,d business SME,e marketing 101 cost-benefit ROI
Moving from engagement to impact – a systematic approach for getting results that trigger actions which help improve your bottom line.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, cost management, critical benchmark, maturity model, social business, social capital, social CRM, social media ROI
Measuring Facebook engagement: What is good?
by Urs E. Gattiker on 2011/03/14 · 26 comments 18,322 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI,social media diary
ComMetrics cost classification model for better cost accounting: Trying to engage on Facebook page – what to look out for if you want to win new clients.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, client engagement, cost accounting, Facebook engagement, fostering engagement, opportunity costs, return on engagement, social capital, social CRM, social media policy, social media ROI, social network
2011 trends: Will iPad2 be Apple’s downfall?
by Urs E. Gattiker on 2011/03/10 · 14 comments 11,372 views
in e marketing 101 KISS,e marketing 101 serving a need,e marketing 101 social media trendwatch
No one has been more successful at getting consumers to pay for digital wares than Apple, but now, they need to tread carefully: we tell you why.
Tagged as: 2011 trends, Apple iPad, Apple iPhone, best practice, Beziehungsmarketing, digital album download, digital music, Google One Pass, iTunes, Peter F. Drucker, social CRM
2 tips for smart cost management: Brand promotion on Facebook
by Urs E. Gattiker on 2011/03/07 · 17 comments 20,994 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: Running a promotion on your Facebook page – what to look out for if you want to win new clients.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost accounting, cost classification model for social media, opportunity costs, social capital, social CRM, social media policy, social media ROI, social network
2 tips for smart cost management: Facebook maintenance
by Urs E. Gattiker on 2011/03/03 · 8 comments 15,305 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: 2 tips to grow and maintain the corporate Facebook page while keeping costs in check.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, communication crisis, cost accounting, cost classification model for social media, opportunity costs, social capital, social CRM, social media policy, social media ROI, social network
2 tips for smart cost management: Facebook strategy
by Urs E. Gattiker on 2011/02/28 · 15 comments 13,448 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: 2 tips for tightwads to save before (re)-launching the company’s Facebook page.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost accounting, cost classification model for social media, KPI, social capital, social CRM, social media policy, social media ROI, social network
2 tips for better cost management with social media
by Urs E. Gattiker on 2011/02/24 · 12 comments 15,304 views
ComMetrics cost classification model for better cost accounting: 2 tips for managing social media marketing with full cost accounting for return on investment.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost classification model for social media, cost management, pay-for-performance 2.0, social capital, social CRM, social media policy, social media ROI, social network