In real estate, location is the be-all and end-all. In social media it is rankings, but can we trust them?
Posts tagged as:
benchmarking
Voodoo metrics: Facing the music
by Urs E. Gattiker on 2013/01/15 · 2 comments 8,140 views
in a analytics: rating and ranking - who's #1,a dos and don'ts
Twitter chat: Is anybody listening?
by Urs E. Gattiker on 2012/06/10 · 36 comments 12,347 views
Good for business or a wild public meeting? With the many comments in any minute, Twitter chats can turn a bit stressful.
Tagged as: benchmarking, benchmarking software, best practice, brand, buzz marketing, communcation, Fukushima, Haiti, measurement, MrMetrics, natural disaster, social media marketing, social media measurement, social media ROI, stillbirth, twitter
Why the boss thinks 125,000 monthly pageviews mean failure
by Urs E. Gattiker on 2011/01/27 · 18 comments 11,277 views
Social media monitoring and marketing: The 900-98-1.5-0.5 rule helps clients embrace the ‘free to use, pay to play’ concept and limit opportunity costs.
Tagged as: actionable metrics, benchmarking, best practice, customer engagement, KPI, opportunity costs, quality management, ROI, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media ROI, social networking, twitter
4 ways to success: Pepsi and Coca-Cola
by Urs E. Gattiker on 2010/02/17 · 67 comments 24,996 views
This blog post outlines why Pepsi and Coca-Cola’s difficulties effectively mastering social media channels could be an opportunity for your company.
Tagged as: benchmarking, blog metrics, Coca-Cola, cost-benefit analysis, global brands, measurement, NGO, nonprofit, Pepsi, smaller companies, social media measurement, social media monitoring
Using the right blog metrics
by Jay Baer on 2010/02/10 · 51 comments 16,643 views
in a analytics smarter & actionable KPIs,c corporate blogging,great guest posts
Every type of blog has a different set of appropriate KPIs, so you must understand why you are blogging, and which 3 metrics to use to measure your success.
Tagged as: analytics taking action, benchmarking, best metrics, blog metrics, effective metrics, free webinar, jay baer, measurement, social media measurement, why benchmark SM?
Bottomless goody bag: Fair product reviews
by Urs E. Gattiker on 2009/06/10 · 9 comments 14,460 views
While ethics guide daily personal behavior, morals constrain our pursuit of personal interests. How does this affect journalists or bloggers who receive freebies from vendors or test gadgets and then publish their experiences?
Tagged as: anonymous shopper, benchmarking, Consumer Reports, Daimler, Elk-test, ethics, evaluation system, influence, Jeremiah Owyang, Jonathan Margolis, Josh Bernoff, media metrics, moral issues, motor journalists, new technology gadgets, Nicolas Hayek, Paul Taylor gadget guru, product launch, product testing, Smart car, sponsored conversation, Stiftung fuer Konsumentenschutz, Stiftung Warentest, Walt Mossberg personal technology
Five steps to turn buzz into sales
by Urs E. Gattiker on 2009/02/26 · 5 comments 10,750 views
in a dos and don'ts,c micro-blogging Twitter,e marketing 101 style matters
Where’s that list? You know, the one you want to show your boss of big-label corporate blogs that perform in the top 100 rankings using the FT Global 500 and Fortune 500?
Oh yeah, here it is.
Tagged as: Add new tag, benchmarking, blog ranking, c micro-blogging Twitter, karl lagerfeld, positive cash flow, social media, Steif teddy, viral marketing, web-based software, why benchmark SM?
Five steps to Twitter success
by Urs E. Gattiker on 2009/02/19 · 21 comments 19,519 views
in a analytics taking action,b why benchmark successes,c micro-blogging Twitter,e marketing 101 serving a need
While Fortune 500 companies do things differently than micro-businesses, their mistakes and successes with Twitter can serve as a template. But always remember that Europe is a different sandbox: this is how it works for one business across the pond.
Tagged as: benchmarking, building trust, c micro-blogging Twitter, ceteris paribus, culural differences, effective use of social media, restoring confidence, small business, successful Twitter user
why RSS fails with my readers
by Urs E. Gattiker on 2008/12/06 · 7 comments 1 views
in a analytics tools,a analytics: rating and ranking - who's #1,e marketing 101 KISS
I don’t care if RSS usage is 5% or 25%, stable or growing. To achieve better RSS reader retention I began offering my readers customised RSS feeds.
Tagged as: benchmarking, media metrics, return on blogging, social media measurement, user-friendly RSS delivery
Engaging comments: Where is the beef?
by Urs E. Gattiker on 2010/02/03 · 40 comments 35,562 views
in e marketing 101 serving a need,e marketing 101 style matters
Blog comments still matter and every blogger cares about comment quality. Clara from Wendy’s shares her insights for getting more quality comments for your blog.
Tagged as: benchmarking, blog comments, building relationships, building trust, clara peller, fostering engagement, measurement, ranking blogs, twitter, user experience, why benchmark