Judge approves US$69 million e-book settlement from Dept. of Justice. Amazon’s discount pricing strategy will continue to squeeze profit margins while list prices climb.
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case study
Why a cartoon may change e-books [infographic]
by Urs E. Gattiker on 2012/09/19 · 22 comments 16,947 views
in b why data and infographics help,e marketing 101 KISS,social media diary
Case study: CitizenM hotels’ un-social customer relationship management
by Urs E. Gattiker on 2012/09/04 · 14 comments 13,646 views
Many hotels use social media in the hope of improving customer service. We show you what you should watch out for to reap the rewards and avoid the pitfalls.
Tagged as: best approach, best practice, best solution, buzz marketing, case study, citizenM, KPI, measure for impact, measurement, ROI, sCRM, social media audit, social media marketing, social media monitoring, social media ROI, social networking, un-social social media, word of mouth marketing