Posts tagged as:

Amazon

Why a cartoon may change e-books [infographic]

by Urs E. Gattiker on 2012/09/19 · 22 comments 16,939 views

in b why data and infographics help,e marketing 101 KISS,social media diary

Judge approves US$69 million e-book settlement from Dept. of Justice. Amazon’s discount pricing strategy will continue to squeeze profit margins while list prices climb.

Tagged as: Amazon, Apple, best approach, best practice, best solution, buzz marketing, case study, DoJ case, e-book, infographic, Kindle, KPI, market share, measure for impact, measurement, oligopoly, ROI, social media marketing

Why books benefit from e-reader technologies

by Urs E. Gattiker on 2011/07/27 · 7 comments 10,019 views

in d business failures,e marketing 101 serving a need

E-readers are the new it gadget and everyone wants one, but are they really so wonderful or will they cause paperbacks to disappear? The answer is, neither.

Tagged as: Amazon, e-book, e-reader, Gutenberg, Kindle, trend spotting, usability