Posts tagged as:

customer feedback

My bank loves me! …Or not

by Urs E. Gattiker on 2011/10/06 · 19 comments 11,677 views

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So your bank follows you on Twitter… does that mean they really like and pay attention to you or are they just going with the flow of non-starter corporate social media efforts?

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Tagged as: Bank of America, Barclays, BofA_Help, city of Zurich, CRM, customer feedback, customer relationship management, customer survey, Jura Kaffeemaschinen, Migros Bank, netnography, research bias, research method, social CRM

Terms of the art: What every discipline needs

by Karen Dietz on 2011/09/28 · 24 comments 12,758 views

in a dos and don'ts,f standards - client focus, customer exp.,great guest posts,social media diary

Do we like re-inventing the wheel in social media marketing, infographics, web analytics? Surely not, Karen Dietz explains how we can do better and save us time.

Tagged as: best practice, buzz marketing, customer feedback, ethnography, impressionist school, infographic, Kuhn, measure for impact, measurement, media metrics, principles of graphic design, social media analytics, social media marketing, social media measurement, social media monitoring, social metrics, storytelling, terms of the art

Un-social media: 6 keys to success

by Urs E. Gattiker on 2010/09/29 · 13 comments 11,866 views

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Social media marketing – what is good customer service according to Lucy Kellaway, Steve Jobs, Chelsea Isaacs, FT and Electrolux… or NOT.

Tagged as: checklist, customer experience, customer feedback, customer relationship management, customer service, social media marketing