Why do entrepreneurs fail and why do they succeed. Learn from some who have done it all right here.
From the category archives:
d business failures
The Startup Conference: Seattle 2012
by Deborah Drake on 2012/02/19 · 11 comments 22,243 views
Going viral or selling product: ROI anyone?
by Urs E. Gattiker on 2011/09/22 · 23 comments 14,336 views
in d business failures,d business Fortune 500,e marketing 101 cost-benefit ROI
Old Spice does it again, but this time with a self-love affair. We show how social media marketing without a sales purpose shatters your return on investment (ROI).
Tagged as: best practice, buzz marketing, measure for impact, measurement, media metrics, Old Spice, Procter & Gamble, reputation management, show me the data, social media marketing, social media measurement, social media monitoring, social networking
Top 10 forgotten social media questions
by Urs E. Gattiker on 2011/09/16 · 19 comments 12,893 views
Trying to gain a competitive edge through social media? Unless you can answer these 10 questions succinctly and honestly, your return on investment (ROI) will not materialize anytime soon.
Tagged as: best practice, buzz marketing, diane von furstenberg, measure for impact, measurement, media metrics, new york fashion, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, why social media
Why books benefit from e-reader technologies
by Urs E. Gattiker on 2011/07/27 · 7 comments 10,023 views
Ubiquitous sharing: Real insight?
by Urs E. Gattiker on 2011/07/01 · 15 comments 15,570 views
Are you having an impact? Do your friends – clients respond to your tweets, Facebook wall and blog posts? Four things to watch out for to get resonance.
Tagged as: customer relationship management, do the baseline, Facebook, Google, media measurement, media metrics, media performance, pagerank, participation rates, performance measures, sCRM, social bookmarking services, social media audit, social media kit, social media measurement, social media monitoring group, twitter
Why do some apps fail?
by Urs E. Gattiker on 2011/03/31 · 5 comments 9,485 views
in d business failures,e marketing 101 social media trendwatch
According to the Huffington Post, the rumors are true! Apps are not helping the New York Times or The Guardian compensate for lost revenue. Why not? Now what?
Tagged as: 2011 trends, analytics, benchmnark data, blog benchmarking, blog metrics, indicators, influence, luxury brand, media measurement, media metrics, media performance, pagerank, performance measures, Ralph Lauren, social media measurement, usability, usefulness
2011 trends: Luxury brands and social media ROI
by Urs E. Gattiker on 2011/01/13 · 27 comments 17,992 views
in d business failures,e marketing 101 social media trendwatch,white papers research
Social media monitoring, social media strategy: 3 tips for demonstrating the benefits of proper web design and what luxury brands, specifically, need to improve.
Tagged as: business ethics, corporate governance, Gucci, Hermès, Hublot, luxury brand, Prada, risk management, social media best practice, social media ROI, social networking, social networks, usability, usefulness
2011 trends: Corporate governance and woman-power
by Urs E. Gattiker on 2011/01/06 · 22 comments 13,100 views
in d business ethics,d business failures,d business Fortune 500,d business regulation,d business wef davos
Women CEOs and board members are a minority. Few may be willing to put their heads above the parapet but greater gender diversity helps the company’s bottom line.
Tagged as: business ethics, corporate governance, digi-minimalism, personal improvement, quality versus quantity, research methodology, risk management, sentiment analysis, social media best practice, social media ROI, time management, validity of research findings
Warren Buffett: 3 steps to pass the test
by Urs E. Gattiker on 2010/12/29 · 15 comments 8,696 views
in a analytics smarter & actionable KPIs,a analytics: rating and ranking - who's #1,b why benchmark analytics,d business failures
Retweets of research conducted by Gallup or Harris are not a proxy for trust. Our 3 tips for separating the wheat from the chaff in the research department.
Tagged as: business ethics, corporate governance, research methodology, risk management, sentiment analysis, social media best practice, social media ROI, tools for sentiment analysis fail validity test, validity of research findings
Christmas and luxury brands
by Urs E. Gattiker on 2010/12/22 · 22 comments 16,304 views
in d business ethics,d business failures,e marketing 101 style matters,white papers research
The stars align between teams and corporations, but luxury brands try to prove us wrong this Christmas Season – with sometimes-tacky results.
Tagged as: business ethics, corporate governance, GAP, Gucci, Hermès, Hublot, luxury brand, Piaget, Prada, risk management, social media best practice, social media ROI, social networking, social networks