Posts tagged as:

customer survey

My bank loves me! …Or not

by Urs E. Gattiker on 2011/10/06 · 19 comments 11,677 views

in d business Fortune 500,e marketing 101 cost-benefit ROI,e marketing 101 serving a need,e marketing 101 social media trendwatch,e marketing 101 style matters

So your bank follows you on Twitter… does that mean they really like and pay attention to you or are they just going with the flow of non-starter corporate social media efforts?

Tagged as: Bank of America, Barclays, BofA_Help, city of Zurich, CRM, customer feedback, customer relationship management, customer survey, Jura Kaffeemaschinen, Migros Bank, netnography, research bias, research method, social CRM

customer feedback: Who are my subscribers

by Urs E. Gattiker on 2008/11/22 1 views

in a analytics taking action,b why benchmark analytics

Have you started thinking about customer or reader segments for your blog or social media offerings?
Do you have a particular set of early adopters that share some common traits?
This posts demonstrates with a case how you can set-up an online survey (with an example for you to use) – nice and easy – get feedback from your blog readers, whilst better serving your target audience – we show you how.

Tagged as: benchmarking data, blog benchmarking, blog metrics, blog subscriber feedback, customer feedback, customer survey, Eric Ries, feedreader, mail subscribers, social media measurement, subscription statistics