Old Spice does it again, but this time with a self-love affair. We show how social media marketing without a sales purpose shatters your return on investment (ROI).
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by Urs E. Gattiker on 2011/09/22 · 23 comments 14,336 views
in d business failures,d business Fortune 500,e marketing 101 cost-benefit ROI
Old Spice does it again, but this time with a self-love affair. We show how social media marketing without a sales purpose shatters your return on investment (ROI).
Tagged as: best practice, buzz marketing, measure for impact, measurement, media metrics, Old Spice, Procter & Gamble, reputation management, show me the data, social media marketing, social media measurement, social media monitoring, social networking
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