3 examples of misfit trends that break the rules but still succeed in a connected world, while other business models collapse.
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2012 trends: What makes a failure?
by Urs E. Gattiker on 2012/01/01 · 29 comments 10,419 views
ComMetrics poll results: Key trends for 2012?
by Urs E. Gattiker on 2011/12/19 · 13 comments 9,904 views
in b why data and infographics help,e marketing 101 social media trendwatch,social media diary
Micro and large organizations are concerned about their lack of resources, engagement metrics are elusive, privacy is no longer critical and speed matters.
Tagged as: Android, blog, business context, cost-benefit, customer experience, discussion forum, Facebook, geographic region, Google, Google Plus, iApp, Siri, Slideshare, trend, Tumblr, twitter, Weibo, YouTube
Could Google+ fail in 2012?
by Urs E. Gattiker on 2011/12/11 · 45 comments 15,592 views
Apple decides to take on Google and Facebook, launches social network. If that happens I will be in real trouble timewise. Will you manage?
Tagged as: Apple, Facebook, Google, Google Plus, Google Ripples, iPhone, latest trends, LinkedIn, measure for impact, media monitoring, search features, social networking, trendwatch, XeesMe, Xing
ComMetrics 2012 social media trends: Engagement
by Urs E. Gattiker on 2011/12/04 · 20 comments 11,758 views
Some predict that social media engagement will decide the 2012 US election, but what does engagement mean for your organization? Read these 4 steps to success.
Tagged as: 2012, conversation, conversation metrics, customer engagement, engagement, engagement metrics, Facebook, Google Plus, Henkel, HR marketing, indicators, Kundendialog, Kundeninteraktion, measurement, participation, permission, Seth Godin, trend, trendwatch, web analytics
Google+ brand pages: Why SEO is dead
by Urs E. Gattiker on 2011/11/13 · 92 comments 26,579 views
in c social capital,e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch
Google + vs. Facebook. And the winner is? 3 trends you must watch out for, including SEO developments, and 2 strategies for you to ride on their coattails of success.
Tagged as: +1, best practice, buzz marketing, Facebook page, Facebook vs. Google, Google page, Google Plus, macro conversion, measure for impact, measurement, media metrics, micro conversion, show me the data, social capital, social media marketing, social media measurement, social media monitoring, social networking
4 things to know about Google+
by Urs E. Gattiker on 2011/07/20 · 23 comments 13,955 views
in a dos and don'ts,d business SME,e marketing 101 social media trendwatch
Google+ is getting all the buzz and everyone wants to get in on the ground floor, but is it really great or just another waste of time? The answer is, neither.
Tagged as: best practice, Facebook, GClient, gmail account, Google, Google Plus, Google TOS, Google+ as App for your desktop, Larry Page, measure for impact, notification option, purpose, ROI, ropes to skip, social media analytics, social media measurement, strategy, trends2watch