Social media audit: 3 things you must take care of to convince your boss that your budget is money spent smartly.
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Social media audit: Are YOU the problem?
by Urs E. Gattiker on 2011/06/15 · 8 comments 13,405 views
in e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch,z uncategorized
ComMetrics weekly review: 3 cloud computing lessons for bloggers
by Urs E. Gattiker on 2011/02/07 · 23 comments 10,288 views
in e marketing 101 style matters,social media diary,white papers research,z uncategorized
Social media monitoring and marketing: Whether you use Flickr, Gmail or Facebook, how can you make sure that your words and images live on? Find out!
Tagged as: best practice, cloud computing, customer engagement, customer relationship management, customer service, Facebook, research report, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, twitter, walled garden, web analytics, why your blog is your social media hub
ComMetrics weekly review: No Flash? No go!
by Urs E. Gattiker on 2010/05/31 · 11 comments 14,831 views
Our summary of who we met in social media space, metrics trends and marketing buzz: Google and Twitter backlash, Steve Jobs, IBM, facial recognition software.
Tagged as: adobe ecosystem, apple ecoystem, Content Power Ratings, Facebook, internet blogging, leadership quality, media channels, Twitter content
Mashable and TIME’s Twitter failure
by Urs E. Gattiker on 2009/10/01 · 15 comments 40,369 views
Mashable and TIME magazine fail to understand Twitter: it gets you no closer to clients and doesn’t change how we do business. We give you the real truth.
Tagged as: Audi, buzz marketing, ComcastCares on Twitter, hyper-local marketing, mobile tag, Second Life, Sir Martin Sorrell, social media measurement, Wall Street and Twitter, Web 2.0, wef davos 2010 Twitter squatting, WPP
SMIuk08 Conference: So blogs are dead or is your CEO’s video on YouTube the answer?
by Urs E. Gattiker on 2008/06/12 · 2 comments 1 views
Okay, so everybody is making a video and YouTube is king. Your boss is convinced that you have to put more videos on YouTube to reach and engage a larger audience. As an owner of an SME, do you care about traffic and the fuzzy feeling and buzz you might get or is it the […]
Tagged as: #SMIuk08, blog, brand, c micro-blogging Twitter, engaging customers, joining the conversation, SMIuk09, social media influence, social networks, video, video versus blog
BBC Click Online fails social media 101 and looses trust with story about Facebook
by Urs E. Gattiker on 2008/05/06 1 views
Building trust in your brand – BBC or Business Wire – took a lot of effort. Loosing it by mishandling social media takes a few mistakes only as the cases below illustrate. For bloggers, this post shows that being given a Google PageRank of 9 does not mean you should re-distribute or cite content without […]
Tagged as: BBC, BBC Click Online, BBC World, benchmark online efforts, benchmarking software, best practice, Click Online, Dominic Jones, Facebook, good practice, Google PageRank, social engineering, social media
Social media: Defining a concept
by Urs E. Gattiker on 2008/04/24 · 5 comments 1 views
Everybody talks about social media but do we understand what the concept means? What is social media measurement? Before you start measuring social media efforts, make sure you focus these efforts. Remember, doing a good job while building brand and reputation takes many more resources than you first might think. Social media can be defined […]
Tagged as: 15 minutes of fame, Andy Warhol, benchmarking software, social media, social media measurement, webcast
7 Days of Shocks Unnerve Investors: Social Media to the Rescue
by Urs E. Gattiker on 2008/03/23 1 views
London hedge fund Endeavour Capital loses 27% David Rubenstein, co-founder of the Carlyle Group fails to save $22bn Carlyle Capital Corporation (CCC) fund JPMorgan wanted to buy Bear Stearns for $2 a share, upped the price to $10 (remember, in Dec. 2007 the share price was over $80 and more than 30% of the stock […]
Tagged as: a analytics taking action, Bank LGT, Bear Stearns, benchmarking, buzz marketing, ComMetrics.com, Credit Suisse faces FSA inquiry, David Rubenstein, Endeavour Capital, financial markets, investment fund, JPMorgan, Liechtenstein, measurement, private banking, social media buzz, social media influence
Sensible Metrics Make a Difference or Why Less Traffic is Better
by Urs E. Gattiker on 2008/03/20 1 views
Everybody wants to measure performance of social media efforts – nevertheless, do these metrics make sense? Telling me that defining the right objectives for my blog sounds helpful. Even advice given regarding the need for measuring accomplishments against targets set is useful. However sometimes we compare apples with oranges and confuse matters more than we […]
Tagged as: a analytics taking action, benchmarking, buzz marketing, CEO being on a diet, ComMetrics.com, control variables, framework for measuring blogging success, measurement, mediating variables, moderating variables, social media buzz, social media influence, user outcomes
Before You Start a Corporate Blog, Tie Your Shoe Laces Properly
by Urs E. Gattiker on 2008/03/18 1 views
Ever more Fortune 500 and a few smaller outfits want to start their corporate blogs or have already blazed down that trail ahead of you… Nevertheless, a successful blog is a journey and not a destination. Hence, tie your shoe laces and get yourself ready for the long run. We address this in more detail […]
Tagged as: a analytics taking action, benchmarking, building brand, buzz marketing, ComMetrics.com, measurement, online communication, social media buzz, social media influence, target audience