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online research

Smartphone shoppers: What about coupons?

by Urs E. Gattiker on 2011/06/02 · 7 comments 10,638 views

in e marketing 101 cost-benefit ROI,e marketing 101 serving a need,white papers research

US smartphone shoppers do price comparisons and try to get in-store deals. However, Europeans tend to do things differently while still getting the best deal.

Tagged as: consumer panel, in-store coupons, media metrics, mobile consumer, mobile location, online research, price comparisons, research report, smartphone shopper, store coupons, targeting shoppers, white paper

Facebook: Friending, unfriending and being naked

by Urs E. Gattiker on 2010/10/13 · 20 comments 13,934 views

in a analytics smarter & actionable KPIs,white papers research

Social media monitoring, social media strategy: Who is winning the ‘PR vs. social media’ war? How to be ahead of the competition.

Tagged as: best practice, Facebook user behavior, online education, online research, social media marketing, social media monitoring, why benchmark