Does running special deals and promotions while offering incentives to your Twitter followers increase your net worth? Will your best clients participate? Doubtful…
Posts tagged as:
Pepsi
Twitter: Glorified autoresponder?
by Urs E. Gattiker on 2010/06/09 · 14 comments 11,360 views
in c micro-blogging Twitter,d business Fortune 500,d business SME
Social media trends: Pepsi’s charity contest
by Urs E. Gattiker on 2010/03/04 · 13 comments 13,399 views
JPMorgan Chase and Pepsi tried new marketing on social media and failed transparency tests. These are the trends social media has not started, but now follows.
Tagged as: brand management, business ethics, Coca-Cola, ethics, Facebook, honesty, Joyful Heart Foundation, Law & Order: Special Victims Unit, Mariska Hargitay, Pepsi, reputation management, social media buzz
4 ways to success: Pepsi and Coca-Cola
by Urs E. Gattiker on 2010/02/17 · 67 comments 24,996 views
This blog post outlines why Pepsi and Coca-Cola’s difficulties effectively mastering social media channels could be an opportunity for your company.
Tagged as: benchmarking, blog metrics, Coca-Cola, cost-benefit analysis, global brands, measurement, NGO, nonprofit, Pepsi, smaller companies, social media measurement, social media monitoring