Google’s market dominance means that our dependence on the company’s services to work properly and dependably represents a large systemic risk. Imagine Gmail services are unavailable or its server farms go off-line making outsourced data unavailable to your company? Will your business come to a grinding halt?
Posts tagged as:
FT ComMetrics Blog Index
Citigroup, RBS and Google: Loads in common
by Urs E. Gattiker on 2009/08/21 · 25 comments 15,341 views
in c blogging - case studies,d business ethics,d business Fortune 500
Increasing blogging effectiveness: Step 6
by Urs E. Gattiker on 2009/08/13 · 11 comments 9,732 views
in a analytics taking action,b why benchmark analytics,white papers checklists
Blogging effectiveness is an ongoing multi-step process that must be tailored to your blog’s specific audience. Check out the fourth in a series of steps learned through the creation of FT ComMetrics Blog Index, which ranks only the best in corporate blogging.
Tagged as: benchmarking blogs, best in class, best practice, blog analytics, blog metrics, blogging effectiveness, buzz marketing, checklist, FT ComMetrics Blog Index, FTCBI, ranking blogs, ropes to skip, rules to follow, social media measurement, the winners are, web analytics
Increasing blogging effectiveness: Step 4
by Urs E. Gattiker on 2009/07/08 · 15 comments 13,806 views
in a dos and don'ts,b why benchmark successes,c corporate blogging
Blogging effectiveness is an ongoing multi-step process that must be tailored to your blog’s specific audience. Check out the fourth in a series of steps learned through the creation of FT ComMetrics Blog Index, which ranks only the best in corporate blogging.
Tagged as: benchmarking blogs, best in class, best practice, blog analytics, blog metrics, blogging effectiveness, buzz marketing, checklist, FT ComMetrics Blog Index, FTCBI, ranking blogs, ropes to skip, rules to follow, social media measurement, the winners are
Increasing blogging effectiveness: Step 2
by Urs E. Gattiker on 2009/06/03 · 9 comments 15,651 views
in a dos and don'ts,b why benchmark successes,c corporate blogging,e marketing 101 KISS
Blogging effectiveness is an ongoing multi-step process that must be tailored to your blog’s specific audience. Check out these second in a series of lessons learned through the creation of FT ComMetrics Blog Index, which ranks only the best in corporate blogging.
Tagged as: benchmarking blogs, best in class, best practice, blog analytics, blog metrics, blogging effectiveness, buzz marketing, checklist, FT ComMetrics Blog Index, FTCBI, ranking blogs, ropes to skip, rules to follow, social media measurement, the winners are
FT ComMetrics Blog Index: Just do it right
by Urs E. Gattiker on 2009/05/07 · 3 comments 24,304 views
The good, the bad and the ugly about corporate blogs. A URL that is hard to remember is never a good strategy, but changing your URL is not helpful if you want to climb the rankings of the FT ComMetrics Blog Index, to be published May 14 in the Financial Times.
Tagged as: analytics, best of class, blog benchmarking, blog metrics, d business Fortune 500, e marketing 101 KISS, Financial Times, FT ComMetrics Blog Index, FT Digital Business, FT Global 500, FTCBI, social media measurement, why benchmark SM?
FT ComMetrics Blog Index: The winners are
by Urs E. Gattiker on 2009/04/29 · 1 comment 18,558 views
in a dos and don'ts,c blogging - case studies,c corporate blogging
4 lessons or ropes to skip.
Tagged as: advertising campaign, BNP Paribas, brand buzz, buzz marketing, corporate blog, Fortis, FT ComMetrics Blog Index, FTCBI, global brands, Kleenex, Motorola, ropes to skip, successful blogging, target audience
Media kits: Getting it right
by Urs E. Gattiker on 2009/04/16 · 5 comments 8,849 views
in b why benchmark failures,c blogging - case studies,d business SME
In theory, building a press kit will give you a chance to stand out from the crowd and get you noticed. But these days, your press kit might end up in the trash bin before it is even looked at. We tell you what to watch out for if you want to succeed in the rat-race to get media attention.
Tagged as: brand, buzz marketing, economic crisis, effective virtual press kit, FT ComMetrics Blog Index, public relations, reputation, ropes to skip, social networks, viral marketing, visibility
FT ComMetrics Blog Index: Who made the list?
by Urs E. Gattiker on 2009/03/12 · 4 comments 24,165 views
We provide the intelligence and benchmark data about Fortune 500 or FT Global 500 corporate blogs. Here we explain how the list of blogs were compiled – make sure your firm’s blogs are included in the list by adding a URL in a comment. The index will be published May 13 in the FT.
Tagged as: are big companies moving towards best practice, benchmnark data, best practice, blog benchmarking, blog metrics, ComMetrics, corporate blog, corporate blog index, d business Fortune 500, Digital Business, Financial Times, FT, FT ComMetrics Blog Index, FT Global 500, good practice, Key Performance Indicator, social media measurement, weblog
Scotiabank: What’s the big idea?
by Urs E. Gattiker on 2009/01/15 1 views
The current financial crisis illustrates that using social communities to improve your bottom line is a great idea. While it is too late for Waterford Wedgewood, Scotiabank’s social media efforts seem to be flaundering and need a real shake up to be rescued from the brink of disaster. In the age of distraction, the bank’s online community for small business customers fails to gain a real foothold.
Tagged as: blog metrics, blog usefulness, corporate blog, financial crisis, FT ComMetrics Blog Index, HSBC, macroeconomic conditions, MyVault, social media measurement, Twitter effectiveness, Waterford Wedgewood, why benchmark SM?, Woolworths
FT ComMetrics Global 500 blogs: Case study HSBC
by Urs E. Gattiker on 2008/12/23 · 1 comment 1 views
Managers prepare for a rough ride in 2009. ComMetrics looks at how market turmoil will continue to put pressure on social media to deliver the goods. This case describes HSBC’s floundering efforts to build a vibrant online platform for its small business clients in the UK. Steps needed for rescuing the sinking ship are outlined and discussed.
Tagged as: benchmnark data, blog benchmarking, blog metrics, business network, corporate blog, FT ComMetrics Blog Index, FT Global 500, HSBC business, measure blog success, social media measurement, why benchmark SM?, writing a business plan