Posts tagged as:

public relations

Social media DOs and DON’Ts: 8 pivotal tips

by Urs E. Gattiker on 2010/07/21 · 71 comments 17,281 views

in a dos and don'ts

Skillfully interacting with and listening to customers is essential. These tips will help you reach a level of social media savvy that will boost results.

Tagged as: brand strategy, communication strategy, public relations, social media, social media disasters, social media marketing

Media kits: Getting it right

by Urs E. Gattiker on 2009/04/16 · 5 comments 8,847 views

in b why benchmark failures,c blogging - case studies,d business SME

In theory, building a press kit will give you a chance to stand out from the crowd and get you noticed. But these days, your press kit might end up in the trash bin before it is even looked at. We tell you what to watch out for if you want to succeed in the rat-race to get media attention.

Tagged as: brand, buzz marketing, economic crisis, effective virtual press kit, FT ComMetrics Blog Index, public relations, reputation, ropes to skip, social networks, viral marketing, visibility

Coca-Cola: Real Thing or myth?

by Urs E. Gattiker on 2009/04/09 · 4 comments 18,254 views

in c blogging - case studies,e marketing 101 style matters

Coca-Cola was busted for so-called ‘kiddy-safe’ adverts in Australia that were misleading. The debacle is irresponsible and has soiled the household brand. We discuss the consequences for reputation and brand, as well as the business ethics implications.

Tagged as: boycott Coca-Cola, brand management, brand vs. reputation, business ethics, corporate governance, Joe Six-Pack, moral compass, obesity, public relations, reputation management, tooth decay, weight gain

CEO webcasts on YouTube: Will it turn them into megalomaniacs?

by Urs E. Gattiker on 2008/06/28 1 views

in e marketing 101 serving a need

Recently, CEO video clips have become a new fad it seems for some CEOs. Not all video clips featuring c-level executives are must see fare on YouTube. For me the issue is: Does a video fail versus text when it comes to a CEO trying to explain to investors the corporation’s financial performance for last […]

Tagged as: Bloomberg, CEO blogging, communication, FT.com, public relations, video reports, Wall Street Journal, You Tube