Moving from engagement to impact: a systematic approach for scoring your conversation – how do you rank?
Posts tagged as:
cost management
Measuring Facebook engagement: Did you score?
by Urs E. Gattiker on 2011/03/24 · 12 comments 12,470 views
in a analytics smarter & actionable KPIs,a analytics taking action,e marketing 101 cost-benefit ROI
Measuring Facebook impact: 9 audience fundamentals
by Urs E. Gattiker on 2011/03/21 · 30 comments 10,219 views
in a analytics smarter & actionable KPIs,a analytics taking action,d business SME,e marketing 101 cost-benefit ROI
Moving from engagement to impact – a systematic approach for getting results that trigger actions which help improve your bottom line.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, cost management, critical benchmark, maturity model, social business, social capital, social CRM, social media ROI
2 tips for better cost management with social media
by Urs E. Gattiker on 2011/02/24 · 12 comments 15,304 views
ComMetrics cost classification model for better cost accounting: 2 tips for managing social media marketing with full cost accounting for return on investment.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost classification model for social media, cost management, pay-for-performance 2.0, social capital, social CRM, social media policy, social media ROI, social network