effective virtual press kit

In theory, building a press kit will give you a chance to stand out from the crowd and get you noticed. But these days, your press kit might end up in the trash bin before it is even looked at. We tell you what to watch out for if you want to succeed in the rat-race to get media attention.

Tagged as: brand, buzz marketing, economic crisis, effective virtual press kit, FT ComMetrics Blog Index, public relations, reputation, ropes to skip, social networks, viral marketing, visibility