American Express’ strategy for its corporate blog is only the start. Making it happen is what counts. This post addresses AMEX’s approach to blogging that uses content tailored to the needs of small business owners. The post addresses the issue of brand building and getting the cash register to ring with this social media project.
From the category archives:
d business SME
FT ComMetrics Global 500 blogs case study: American Express
by Urs E. Gattiker on 2008/12/02 · 6 comments 1 views
in a dos and don'ts,c blogging - case studies,d business Fortune 500,d business SME
is attending conferences worth the opportunity costs?
by Urs E. Gattiker on 2008/09/20 · 6 comments 1 views
In large firms what often happens is that the employee wants to attend the conference and the the manager sees there is money in the budget and thinks it might be a good idea…. For a small business, however, things are vastly different because neither is there a large budget nor time to attend a conference that may not be worth the opportunity costs. Here are some criteria you should use before spending the money.
Tagged as: attending conference, e marketing 101, making cash register ring, opportunity costs, social networking
social media: Metrics to know and metrics to skip FAQ #2
by Urs E. Gattiker on 2008/07/26 · 1 comment 1 views
If you cannot understand it, don’t measure it. Moreover, there are two critical questions you have to ask yourself when trying to measure your social media or blogging success:
1. What do you want to know? Identify the metrics that have a significant impact on the bottom line – focus on outcome.
2. What are you going to do with data obtained? Get data that will be used to make a decision and ignore the rest.
Tagged as: benchmarking, buzz marketing, indicators, making sense out of data, measure, measuring metrics, ranking, social media buzz, social media success