Learn which lifestyle bloggers influence shoppers the most.
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brand
Top 50 UK fashion blogs
by Urs E. Gattiker on 2013/09/02 · 10 comments 22,651 views
Twitter chat: Is anybody listening?
by Urs E. Gattiker on 2012/06/10 · 36 comments 12,345 views
Good for business or a wild public meeting? With the many comments in any minute, Twitter chats can turn a bit stressful.
Tagged as: benchmarking, benchmarking software, best practice, brand, buzz marketing, communcation, Fukushima, Haiti, measurement, MrMetrics, natural disaster, social media marketing, social media measurement, social media ROI, stillbirth, twitter
Media kits: Getting it right
by Urs E. Gattiker on 2009/04/16 · 5 comments 8,849 views
in b why benchmark failures,c blogging - case studies,d business SME
In theory, building a press kit will give you a chance to stand out from the crowd and get you noticed. But these days, your press kit might end up in the trash bin before it is even looked at. We tell you what to watch out for if you want to succeed in the rat-race to get media attention.
Tagged as: brand, buzz marketing, economic crisis, effective virtual press kit, FT ComMetrics Blog Index, public relations, reputation, ropes to skip, social networks, viral marketing, visibility
SMIuk08 Conference: So blogs are dead or is your CEO’s video on YouTube the answer?
by Urs E. Gattiker on 2008/06/12 · 2 comments 1 views
Okay, so everybody is making a video and YouTube is king. Your boss is convinced that you have to put more videos on YouTube to reach and engage a larger audience. As an owner of an SME, do you care about traffic and the fuzzy feeling and buzz you might get or is it the […]
Tagged as: #SMIuk08, blog, brand, c micro-blogging Twitter, engaging customers, joining the conversation, SMIuk09, social media influence, social networks, video, video versus blog