Some predict that social media engagement will decide the 2012 US election, but what does engagement mean for your organization? Read these 4 steps to success.
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customer engagement
ComMetrics 2012 social media trends: Engagement
by Urs E. Gattiker on 2011/12/04 · 20 comments 11,761 views
3 lessons Super Bowl ads cannot teach
by Urs E. Gattiker on 2011/02/10 · 8 comments 13,685 views
Social media monitoring and marketing: The Ford Focus campaign using old and new media shows how one can fail miserably. So what can we learn from this? Find out!
Tagged as: best practice, customer engagement, customer relationship management, customer service, Focus Rally America, Ford Focus Rally, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, sports marketing, Super Bowl, twitter, web analytics, why your blog is your social media hub
ComMetrics weekly review: 3 cloud computing lessons for bloggers
by Urs E. Gattiker on 2011/02/07 · 23 comments 10,292 views
in e marketing 101 style matters,social media diary,white papers research,z uncategorized
Social media monitoring and marketing: Whether you use Flickr, Gmail or Facebook, how can you make sure that your words and images live on? Find out!
Tagged as: best practice, cloud computing, customer engagement, customer relationship management, customer service, Facebook, research report, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, twitter, walled garden, web analytics, why your blog is your social media hub
Brave new world: Cultivating your best social media hub
by Urs E. Gattiker on 2011/02/03 · 6 comments 8,077 views
Social media monitoring and marketing: Facebook has been accused of becoming like AOL – a walled garden. So where should you create your connection hub? Find out!
Tagged as: best practice, customer engagement, Facebook, research report, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media ROI, social networking, social networks, twitter, walled garden, why your blog is your social media hub
Gunfire in Cairo: 3 ways social networks failed protesters
by Urs E. Gattiker on 2011/01/31 · 22 comments 10,310 views
Social media monitoring and marketing: How al-Jazeera failed Arab dissidents, and social networks failed Egypt’s demonstrators, Moscow Domodedovo’s bomb victims.
Tagged as: al-Jazeera, best practice, customer engagement, Dmitry Medvedev, Mubarak, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media ROI, social networking, true revolutionaries, twitter, WEF Davos
Why the boss thinks 125,000 monthly pageviews mean failure
by Urs E. Gattiker on 2011/01/27 · 18 comments 11,282 views
Social media monitoring and marketing: The 900-98-1.5-0.5 rule helps clients embrace the ‘free to use, pay to play’ concept and limit opportunity costs.
Tagged as: actionable metrics, benchmarking, best practice, customer engagement, KPI, opportunity costs, quality management, ROI, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media ROI, social networking, twitter
ComMetrics weekly review: Your social media report to the bosses
by Urs E. Gattiker on 2011/01/24 · 18 comments 11,168 views
in a analysis: gaining insights,e marketing 101 social media trendwatch
Social media monitoring and social media marketing: 3 tips that help you get better metrics to demonstrate the value of social media to your executive.
Tagged as: customer engagement, KPI, opportunity costs, quality management, social media analytics, social media best practice, social media buzz, social media marketing, social media ROI, social networking, twitter
2011 trends: ROI and what social media is NOT
by Urs E. Gattiker on 2011/01/20 · 22 comments 12,060 views
in a dos and don'ts,c corporate blogging,e marketing 101 social media trendwatch
Social media monitoring, social media strategy: 3 facts that show how little social media changes, while making things more difficult.
Tagged as: customer engagement, opportunity costs, quality management, risk management, social media best practice, social media buzz, social media ROI, social networking, social networks, twitter
2011 trends: YouTube and social media ROI
by Urs E. Gattiker on 2010/12/15 · 27 comments 13,269 views
Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper video sharing to your bottom line.
Tagged as: best practice, customer engagement, customer relationship management, HowTo video, media trends, monitoring tools, online marketing, return on investment, ROI with higher average revenue per customer, social media analytics, social media best practice, social media ROI, social networking, social networks, YouTube video
ComMetrics weekly review: Facebook, Naoto Kan and Fortune 500 blogs
by Urs E. Gattiker on 2010/12/06 · 18 comments 11,569 views
in a analytics tools,a dos and don'ts,c corporate blogging,d business ethics,d business Fortune 500,f standards - client focus, customer exp.,social media diary
Social media monitoring, social media strategy: protecting trademarks on Facebook, Japan’s blogging prime minister and Fortune 500 blogs – lessons learned.
Tagged as: benchmark test, ComMetrics Health Check, corporate governance, customer engagement, customer relationship management, media metrics, monitoring tools, property rights, return on investment, risk management, social media best practice, social media savvy politicians, webinar