According to the Huffington Post, the rumors are true! Apps are not helping the New York Times or The Guardian compensate for lost revenue. Why not? Now what?
Posts tagged as:
luxury brand
Why do some apps fail?
by Urs E. Gattiker on 2011/03/31 · 5 comments 9,486 views
in d business failures,e marketing 101 social media trendwatch
2011 trends: Luxury brands and social media ROI
by Urs E. Gattiker on 2011/01/13 · 27 comments 17,992 views
in d business failures,e marketing 101 social media trendwatch,white papers research
Social media monitoring, social media strategy: 3 tips for demonstrating the benefits of proper web design and what luxury brands, specifically, need to improve.
Tagged as: business ethics, corporate governance, Gucci, Hermès, Hublot, luxury brand, Prada, risk management, social media best practice, social media ROI, social networking, social networks, usability, usefulness
Christmas and luxury brands
by Urs E. Gattiker on 2010/12/22 · 22 comments 16,306 views
in d business ethics,d business failures,e marketing 101 style matters,white papers research
The stars align between teams and corporations, but luxury brands try to prove us wrong this Christmas Season – with sometimes-tacky results.
Tagged as: business ethics, corporate governance, GAP, Gucci, Hermès, Hublot, luxury brand, Piaget, Prada, risk management, social media best practice, social media ROI, social networking, social networks
ComMetrics weekly review: What do BP, big banks and Putin share?
by Urs E. Gattiker on 2010/09/13 · 19 comments 22,935 views
Social media KPIs, measurement ROI, Twitter success metrics, luxury brands, reputation: If you have the cash, pay the fine, do some PR and voilà.
Tagged as: brand management, luxury brand, public image, reputation management, social media marketing, viral marketing
ComMetrics weekly review: Ferrari loses, WEF blunders as Asia soars
by Urs E. Gattiker on 2010/09/06 · 18 comments 14,829 views
in d business wef davos,social media diary,white papers research
Social media KPIs, measurement ROI, Twitter success metrics, luxury brands, reputation: With the largest Internet population, China becomes THE luxury market.
Tagged as: brand management, luxury brand, public image, reputation management, social media marketing, viral marketing
ComMetrics weekly review: 7 roads to a social media flop
by Urs E. Gattiker on 2010/08/30 · 15 comments 12,090 views
in a analytics: rating and ranking - who's #1,b why benchmark failures,b why benchmark successes,c corporate blogging,social media diary
Social media metrics, ambush marketing DOs and DON’Ts: Gillette tries to repeat Wilhelm Tell’s feat, get a social media investment through best practice and more.
Tagged as: brand management, luxury brand, public image, reputation management, social media marketing, viral marketing
ComMetrics weekly review: Google Me teams up with Louis Vuitton
by Urs E. Gattiker on 2010/08/23 · 221 comments 21,558 views
Social media metrics, ambush marketing DOs and DON’Ts: Google tries copying Facebook AGAIN, Tod’s pushes the trend of emphasizing heritage among luxury brands.
Tagged as: brand management, Gucci, Louis Vuitton, luxury brand, public image, reputation management, social media marketing