LinkedIn had the biggest tech company initial public offering since Google (2004), which made US$15.4 million in 2010. Hmm… Methinks another bubble looms, no?
From the category archives:
b why benchmark successes
LinkedIn: ROI quo vadis?
by Urs E. Gattiker on 2011/05/23 · 15 comments 9,701 views
in b why benchmark successes,c social capital,social media diary
2011 trends: Social media monitoring and ROI
by Urs E. Gattiker on 2010/12/08 · 24 comments 11,959 views
in a analytics smarter & actionable KPIs,a analytics taking action,a analytics: rating and ranking - who's #1,b why benchmark analytics,b why benchmark failures,b why benchmark successes,e marketing 101 social media trendwatch
Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper social media analytics to your bottom line.
Tagged as: best practice, media metrics, media trends, monitoring tools, performance appraisal, return on investment, ROI with higher average revenue per customer, social media analytics, social media best practice, social media risk, social media ROI, social networking, social networks
ComMetrics weekly review: 7 roads to a social media flop
by Urs E. Gattiker on 2010/08/30 · 15 comments 12,092 views
in a analytics: rating and ranking - who's #1,b why benchmark failures,b why benchmark successes,c corporate blogging,social media diary
Social media metrics, ambush marketing DOs and DON’Ts: Gillette tries to repeat Wilhelm Tell’s feat, get a social media investment through best practice and more.
Tagged as: brand management, luxury brand, public image, reputation management, social media marketing, viral marketing
Forget inbound marketing, engagement is key
by Urs E. Gattiker on 2010/05/12 · 12 comments 10,013 views
in b why benchmark successes,c corporate blogging,c micro-blogging Twitter,e marketing 101 serving a need
Everybody wants a million followers on Twitter or Facebook, but most can only dream of such numbers. What factors are critical for better follower-engagement?
Tagged as: best practice, Bill Gates, buzz marketing, Facebook, SM monitoring group on Xing, social media buzz, social media influence, twitter
Microsoft vs. Google: Keep it simple, stupid
by Urs E. Gattiker on 2009/07/17 · 12 comments 10,089 views
in a analytics: rating and ranking - who's #1,b why benchmark successes
The KISS principle (Keep it simple, stupid) is needed to make an operating system or software work properly, including a great user interface and straightforward software code… but do either Microsoft or Google deliver? We tell you why both might fail the test.
Tagged as: benchmarking software, Chrome OS, cloud computing, Google Apps, Google Chrome, Internet Explorer, market dominance, marketing buzz, operating system, risk management, software usability, tools2watch, Toshiba customer service, trends2watch, Windows 7, Windows Vista
Increasing blogging effectiveness: Step 4
by Urs E. Gattiker on 2009/07/08 · 15 comments 13,809 views
in a dos and don'ts,b why benchmark successes,c corporate blogging
Blogging effectiveness is an ongoing multi-step process that must be tailored to your blog’s specific audience. Check out the fourth in a series of steps learned through the creation of FT ComMetrics Blog Index, which ranks only the best in corporate blogging.
Tagged as: benchmarking blogs, best in class, best practice, blog analytics, blog metrics, blogging effectiveness, buzz marketing, checklist, FT ComMetrics Blog Index, FTCBI, ranking blogs, ropes to skip, rules to follow, social media measurement, the winners are
Increasing blogging effectiveness: Step 2
by Urs E. Gattiker on 2009/06/03 · 9 comments 15,653 views
in a dos and don'ts,b why benchmark successes,c corporate blogging,e marketing 101 KISS
Blogging effectiveness is an ongoing multi-step process that must be tailored to your blog’s specific audience. Check out these second in a series of lessons learned through the creation of FT ComMetrics Blog Index, which ranks only the best in corporate blogging.
Tagged as: benchmarking blogs, best in class, best practice, blog analytics, blog metrics, blogging effectiveness, buzz marketing, checklist, FT ComMetrics Blog Index, FTCBI, ranking blogs, ropes to skip, rules to follow, social media measurement, the winners are
Five steps to Twitter success
by Urs E. Gattiker on 2009/02/19 · 21 comments 19,521 views
in a analytics taking action,b why benchmark successes,c micro-blogging Twitter,e marketing 101 serving a need
While Fortune 500 companies do things differently than micro-businesses, their mistakes and successes with Twitter can serve as a template. But always remember that Europe is a different sandbox: this is how it works for one business across the pond.
Tagged as: benchmarking, building trust, c micro-blogging Twitter, ceteris paribus, culural differences, effective use of social media, restoring confidence, small business, successful Twitter user
Using Twitter for documenting WEF Davos
by Urs E. Gattiker on 2009/02/01 · 9 comments 1 views
in b why benchmark successes,c blogging - case studies,c corporate blogging,c micro-blogging Twitter,d business wef davos,white papers research
Do you want to know what happened at the World Economic Forum? Get a FREE pdf SEARCHABLE file containing almost 600 Twitter tweets documenting what happened during WEF, which finished Sunday, February 1 in Davos, Switzerland.
Tagged as: c micro-blogging Twitter, Davos, Desmond Tutu, doom and gloom, Jean Claude Trichet, nationalism, Prime Minister of Japan, protectionism, tweeting, WEF, WEFdavos, World Economic Forum
Consensus melts at WEF Davos
by Urs E. Gattiker on 2009/01/31 · 1 comment 1 views
in a analytics taking action,b why benchmark successes,c micro-blogging Twitter,d business wef davos
Greater public ownership of the financial sector and other industries now seems unavoidable in a number of countries. While China and Russia blame the US for the global crisis, German Chancellor Angela Merkel has proposed the creation of a UN Economic Council modelled on its Security Council.
Tagged as: Anders Fogh Rasmussen, business leaders, confidence, corruption, d business wef davos, Davos, doomsayers, financial crisis, good governance, Gordon Brown, Mecheline Calmy-Rey, nationalism, protectionism, public finances, rebuilding trust, WEF