Plenty of cola, beer and car ads with a social media extravaganza. Here are the stats that matter.
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Super Bowl
Super Bowl: Is digital changing Coca-Cola’s choices?
by Urs E. Gattiker on 2013/01/27 · 2 comments 9,698 views
Going viral? 4 must-haves
by Urs E. Gattiker on 2012/03/04 · 45 comments 19,655 views
in c corporate blogging,c micro-blogging Twitter,e marketing 101 social media trendwatch,social media diary
Viral marketing and ROI is the question. We explain 4 things that will help create more buzz for your video.
Tagged as: 'sin free' seduction, Carla Bruni-Sarkozy, cause marketing, Cebit, Chrysler, Clint Eastwood, Gillette, McDonalds, Red Bull, Roger Federer, SalesForce, social media cause campaign, Super Bowl
3 lessons Super Bowl ads cannot teach
by Urs E. Gattiker on 2011/02/10 · 8 comments 13,676 views
Social media monitoring and marketing: The Ford Focus campaign using old and new media shows how one can fail miserably. So what can we learn from this? Find out!
Tagged as: best practice, customer engagement, customer relationship management, customer service, Focus Rally America, Ford Focus Rally, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, sports marketing, Super Bowl, twitter, web analytics, why your blog is your social media hub