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Social Media Examiner

Social Media Examiner: Do reader comments add value?

by Urs E. Gattiker on 2013/10/27 · 18 comments 44,114 views

in c corporate blogging,c CyTRAP BlogRank

What does this blog do better than many others, including mine? We share the secrets of what can we learn from them.

Tagged as: big data, branding, buzz marketing, cost-benefit analysis, CyTRAP BlogRank, KPI, Marketing Mix, measure for impact, ROI, social buzz, Social Media Examiner, strategy, valuable content, viral marketing

Daimler blog: Reader comment ROI, anyone?

by Urs E. Gattiker on 2013/10/06 · 9 comments 20,670 views

in c corporate blogging,c CyTRAP BlogRank

When should commenting on a blog entry be turned off? Considering time spent moderating comments, what is the return on investment (ROI)?

Tagged as: Accenture, branding, Budget, corporate communication, cost-benefit analysis, Daimler blog, KPI, Marketing Mix, ROI, Social Media Examiner, strategy, UBS