ComMetrics cost classification model for better cost accounting: Moving from engagement to impact – better focus to improve with your target audience.
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opportunity costs
Measuring Facebook impact: Focus and ROI
by Urs E. Gattiker on 2011/03/17 · 24 comments 11,653 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
Measuring Facebook engagement: What is good?
by Urs E. Gattiker on 2011/03/14 · 26 comments 18,326 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI,social media diary
ComMetrics cost classification model for better cost accounting: Trying to engage on Facebook page – what to look out for if you want to win new clients.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, client engagement, cost accounting, Facebook engagement, fostering engagement, opportunity costs, return on engagement, social capital, social CRM, social media policy, social media ROI, social network
2 tips for smart cost management: Brand promotion on Facebook
by Urs E. Gattiker on 2011/03/07 · 17 comments 20,999 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: Running a promotion on your Facebook page – what to look out for if you want to win new clients.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost accounting, cost classification model for social media, opportunity costs, social capital, social CRM, social media policy, social media ROI, social network
2 tips for smart cost management: Facebook maintenance
by Urs E. Gattiker on 2011/03/03 · 8 comments 15,310 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: 2 tips to grow and maintain the corporate Facebook page while keeping costs in check.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, communication crisis, cost accounting, cost classification model for social media, opportunity costs, social capital, social CRM, social media policy, social media ROI, social network
Why the boss thinks 125,000 monthly pageviews mean failure
by Urs E. Gattiker on 2011/01/27 · 18 comments 11,274 views
Social media monitoring and marketing: The 900-98-1.5-0.5 rule helps clients embrace the ‘free to use, pay to play’ concept and limit opportunity costs.
Tagged as: actionable metrics, benchmarking, best practice, customer engagement, KPI, opportunity costs, quality management, ROI, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media ROI, social networking, twitter
ComMetrics weekly review: Your social media report to the bosses
by Urs E. Gattiker on 2011/01/24 · 18 comments 11,162 views
in a analysis: gaining insights,e marketing 101 social media trendwatch
Social media monitoring and social media marketing: 3 tips that help you get better metrics to demonstrate the value of social media to your executive.
Tagged as: customer engagement, KPI, opportunity costs, quality management, social media analytics, social media best practice, social media buzz, social media marketing, social media ROI, social networking, twitter
2011 trends: ROI and what social media is NOT
by Urs E. Gattiker on 2011/01/20 · 22 comments 12,056 views
in a dos and don'ts,c corporate blogging,e marketing 101 social media trendwatch
Social media monitoring, social media strategy: 3 facts that show how little social media changes, while making things more difficult.
Tagged as: customer engagement, opportunity costs, quality management, risk management, social media best practice, social media buzz, social media ROI, social networking, social networks, twitter
ComMetrics weekly review: 3 steps to a better Quora experience
by Urs E. Gattiker on 2011/01/17 · 24 comments 12,756 views
in d business wef davos,e marketing 101 serving a need,social media diary,white papers research
Social media marketing and monitoring: Why Quora will be bigger than Twitter – NOT – and why you should think about your opportunity costs before joining.
Tagged as: opportunity costs, Quora, risk management, social media best practice, social media buzz, social media ROI, twitter
4 ways to Twitter success
by Urs E. Gattiker on 2010/01/20 · 88 comments 28,244 views
What good is Twitter for managers who worry about the bottom line? Here we share our experiences and show how it might work for you.
Tagged as: Facebook, Fortune 500, media experts, oil skin, opportunity costs, smaller company, social networking, social relationships, time wasters, tweets, twitter, weak ties
is attending conferences worth the opportunity costs?
by Urs E. Gattiker on 2008/09/20 · 6 comments 1 views
In large firms what often happens is that the employee wants to attend the conference and the the manager sees there is money in the budget and thinks it might be a good idea…. For a small business, however, things are vastly different because neither is there a large budget nor time to attend a conference that may not be worth the opportunity costs. Here are some criteria you should use before spending the money.
Tagged as: attending conference, e marketing 101, making cash register ring, opportunity costs, social networking