Social media KPIs, measurement ROI, Twitter success metrics, luxury brands, reputation: If you have the cash, pay the fine, do some PR and voilà.
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public image
ComMetrics weekly review: What do BP, big banks and Putin share?
by Urs E. Gattiker on 2010/09/13 · 19 comments 22,935 views
ComMetrics weekly review: Ferrari loses, WEF blunders as Asia soars
by Urs E. Gattiker on 2010/09/06 · 18 comments 14,829 views
in d business wef davos,social media diary,white papers research
Social media KPIs, measurement ROI, Twitter success metrics, luxury brands, reputation: With the largest Internet population, China becomes THE luxury market.
Tagged as: brand management, luxury brand, public image, reputation management, social media marketing, viral marketing
ComMetrics weekly review: 7 roads to a social media flop
by Urs E. Gattiker on 2010/08/30 · 15 comments 12,089 views
in a analytics: rating and ranking - who's #1,b why benchmark failures,b why benchmark successes,c corporate blogging,social media diary
Social media metrics, ambush marketing DOs and DON’Ts: Gillette tries to repeat Wilhelm Tell’s feat, get a social media investment through best practice and more.
Tagged as: brand management, luxury brand, public image, reputation management, social media marketing, viral marketing
ComMetrics weekly review: Google Me teams up with Louis Vuitton
by Urs E. Gattiker on 2010/08/23 · 221 comments 21,557 views
Social media metrics, ambush marketing DOs and DON’Ts: Google tries copying Facebook AGAIN, Tod’s pushes the trend of emphasizing heritage among luxury brands.
Tagged as: brand management, Gucci, Louis Vuitton, luxury brand, public image, reputation management, social media marketing