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3 lessons Super Bowl ads cannot teach

by Urs E. Gattiker on 2011/02/10 · 8 comments 13,687 views

in a analysis: gaining insights,b why benchmark failures

Social media monitoring and marketing: The Ford Focus campaign using old and new media shows how one can fail miserably. So what can we learn from this? Find out!

Tagged as: best practice, customer engagement, customer relationship management, customer service, Focus Rally America, Ford Focus Rally, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, sports marketing, Super Bowl, twitter, web analytics, why your blog is your social media hub

Warren Buffett: 3 steps to pass the test

by Urs E. Gattiker on 2010/12/29 · 15 comments 8,698 views

in a analytics smarter & actionable KPIs,a analytics: rating and ranking - who's #1,b why benchmark analytics,d business failures

Retweets of research conducted by Gallup or Harris are not a proxy for trust. Our 3 tips for separating the wheat from the chaff in the research department.

Tagged as: business ethics, corporate governance, research methodology, risk management, sentiment analysis, social media best practice, social media ROI, tools for sentiment analysis fail validity test, validity of research findings

ComMetrics weekly review: Sponsors get kick out of World Cup

by Urs E. Gattiker on 2010/07/05 · 25 comments 14,841 views

in social media diary

Summary of trends and flops in the social media space: Ambush marketing and metrics on everything from World Cup to Coca-Cola, Nike via Facebook to Twitter to Emirates.

Tagged as: Facebook addiction, FIFA sponsors, ROI, social media, social media addiction, social media monitoring, World Cup

Boosting ROI through social media measurement

by Urs E. Gattiker on 2010/06/30 · 25 comments 11,325 views

in a analytics smarter & actionable KPIs,a analytics taking action

Examples illustrate how a better understanding of the relationship between operating metrics and social media activities can affect your company’s bottom line.

Tagged as: actionable insights, actionable metrics, Key Performance Indicator, KPI, ROI, social media marketing, social media measurement, social media monitoring, social media ROI

How BP shrugs off negative reviews

by Urs E. Gattiker on 2010/06/16 · 71 comments 17,221 views

in d business ethics,d business regulation

BP’s mess in the Gulf of Mexico is a reminder that social media monitoring matters little, if at all, when chasing a moving target. But smaller businesses beware.

Tagged as: BP Texas City refinery, Deepwater horizon, defamation law suit, Piper Alpha, SLAPPs, Strategic Lawsuits Against Public Participation, T&J Towing

Twitter: Glorified autoresponder?

by Urs E. Gattiker on 2010/06/09 · 14 comments 11,364 views

in c micro-blogging Twitter,d business Fortune 500,d business SME

Does running special deals and promotions while offering incentives to your Twitter followers increase your net worth? Will your best clients participate? Doubtful…

Tagged as: best practice, Bob the Builder, buzz marketing, Pepsi, ropes to skip, social media influence, twitter

4 roads to success? Microsoft, NBC, Toyota and Swiss PostBus

by Urs E. Gattiker on 2010/06/02 · 20 comments 11,422 views

in c corporate blogging,d business Fortune 500

Social media is PR to scale and marketing to the individual. The stakes are high but more than one organization fails to properly manage cross-channel marketing.

Tagged as: affinity program, channel marketing, cross media marketing, loyalty card, media campaign, social media marketing, social media measurement

Social media trends: Pepsi’s charity contest

by Urs E. Gattiker on 2010/03/04 · 13 comments 13,404 views

in d business Fortune 500

JPMorgan Chase and Pepsi tried new marketing on social media and failed transparency tests. These are the trends social media has not started, but now follows.

Tagged as: brand management, business ethics, Coca-Cola, ethics, Facebook, honesty, Joyful Heart Foundation, Law & Order: Special Victims Unit, Mariska Hargitay, Pepsi, reputation management, social media buzz

Apple, Google and China: What you should know

by Urs E. Gattiker on 2010/01/13 · 28 comments 22,223 views

in e marketing 101 KISS,e marketing 101 serving a need

Consumers love Apple and Google because their products follow the laws of simplicity. But will their growing market dominance become a problem in 2010 and beyond?

Tagged as: bells and whistles, Gmail, Google Chrome, Google OS Android, hardware integration, iPhone, ipod, revenue stream, uncluttered interface, user experience, windows platform

ComMetrics info vault

by Urs E. Gattiker on 2009/12/09 · 0 comments 39,687 views

in

The following posts are recommended reading by topic. Please be sure to peruse our tags and categories for further information. Measurement context and bias – Alexa.com continues to fail businesses with inaccurate usage numbers – SocioTwitting: Developing metrics for Twitter – volume vs. influence – 2 sensible metrics: A framework for measuring blog success – […]

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