Social media is PR to scale and marketing to the individual. The stakes are high but more than one organization fails to properly manage cross-channel marketing.
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by Urs E. Gattiker on 2010/06/02 · 20 comments 11,409 views
Social media is PR to scale and marketing to the individual. The stakes are high but more than one organization fails to properly manage cross-channel marketing.
Tagged as: affinity program, channel marketing, cross media marketing, loyalty card, media campaign, social media marketing, social media measurement
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