Posts tagged as:

World Cup

ComMetrics weekly review: Where the money is

by Urs E. Gattiker on 2010/07/12 · 14 comments 11,625 views

in d business ethics,social media diary

Summary of trends and flops in the social media space: Ambush marketing and metrics on everything from World Cup to Amazon, Tesco via Nike to Barcelona going bankrupt.

Tagged as: Facebook addiction, FIFA sponsors, ROI, social media, social media addiction, social media monitoring, social media ROI, UEFA Club Licensing and Financial Fair Play Regulations, World Cup

ComMetrics weekly review: Sponsors get kick out of World Cup

by Urs E. Gattiker on 2010/07/05 · 25 comments 14,833 views

in social media diary

Summary of trends and flops in the social media space: Ambush marketing and metrics on everything from World Cup to Coca-Cola, Nike via Facebook to Twitter to Emirates.

Tagged as: Facebook addiction, FIFA sponsors, ROI, social media, social media addiction, social media monitoring, World Cup

ComMetrics weekly review: FIFA advertising sputters

by Urs E. Gattiker on 2010/06/14 · 14 comments 12,620 views

in social media diary

Our summary of who we met in social media space, metrics trends and marketing buzz: FIFA tries social media, Adidas gets less bang for their buck than Nike, and more.

Tagged as: ComMetrics University, Smartphone, social media buzz, social media flop, World Cup