How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.
Posts tagged as:
Coca-Cola
Coca-Cola’s new marketing map – better?
by Urs E. Gattiker on 2014/02/24 · 10 comments 37,759 views
in e marketing 101 social media trendwatch,social media diary
Social media trends: Pepsi’s charity contest
by Urs E. Gattiker on 2010/03/04 · 13 comments 13,395 views
JPMorgan Chase and Pepsi tried new marketing on social media and failed transparency tests. These are the trends social media has not started, but now follows.
Tagged as: brand management, business ethics, Coca-Cola, ethics, Facebook, honesty, Joyful Heart Foundation, Law & Order: Special Victims Unit, Mariska Hargitay, Pepsi, reputation management, social media buzz
4 ways to success: Pepsi and Coca-Cola
by Urs E. Gattiker on 2010/02/17 · 67 comments 24,995 views
This blog post outlines why Pepsi and Coca-Cola’s difficulties effectively mastering social media channels could be an opportunity for your company.
Tagged as: benchmarking, blog metrics, Coca-Cola, cost-benefit analysis, global brands, measurement, NGO, nonprofit, Pepsi, smaller companies, social media measurement, social media monitoring