Trust, reputation and brand are built over time through hard work, but can be lost in seconds. What does this mean for your business?
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Blogging: The death of trust?
by Urs E. Gattiker on 2012/04/15 · 32 comments 17,996 views
Facebook: Why is nobody listening?
by Urs E. Gattiker on 2012/02/05 · 87 comments 37,360 views
in e marketing 101 social media trendwatch,social media diary,white papers research,z most popular posts
How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.
Tagged as: Actros, advertising, brand management, Byron Sharp. University of South Australia, customer experience, Dr. Nelson-Fields, Facebook, IPO, ISBN: 978-1-4614-3602-7, measure for impact, measurement, media metrics, Mercedes, Mercedes-Benz, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, trendwatch, truck, viral marketing, word of mouth marketing
What satisfies your customer?
by Urs E. Gattiker on 2012/01/15 · 35 comments 13,926 views
Should you use sentiment analysis? If yes, what are the biggest mistakes you want to avoid? We tell you what to watch out for.
Tagged as: best-of-both-worlds marketing, Cebu Pacific Air, clicks, CofaniFunebri, content filter, customer experience, first direct, HSBC, IBM, language, Lindner, marketing trend, measure for imact, measurement, purpose, risqué marketing, ROI, semantics, sentiment analysis, social media, social media measurement, strategy
Commercials: What ROI?
by Carla Gentry on 2012/01/09 · 34 comments 14,958 views
Should you follow the 3,000 brands that run social media campaigns on Twitter, Facebook, etc. and spend up to US$4 for each new follower? Why not?
Tagged as: advertising, clicks, commercial, impression, measurement, promoted account, purpose, ROI, sentiment analysis, social media, sponsored tweet, strategy
ComMetrics 2012 social media trends: Engagement
by Urs E. Gattiker on 2011/12/04 · 20 comments 11,759 views
Some predict that social media engagement will decide the 2012 US election, but what does engagement mean for your organization? Read these 4 steps to success.
Tagged as: 2012, conversation, conversation metrics, customer engagement, engagement, engagement metrics, Facebook, Google Plus, Henkel, HR marketing, indicators, Kundendialog, Kundeninteraktion, measurement, participation, permission, Seth Godin, trend, trendwatch, web analytics
Google+ brand pages: Why SEO is dead
by Urs E. Gattiker on 2011/11/13 · 92 comments 26,582 views
in c social capital,e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch
Google + vs. Facebook. And the winner is? 3 trends you must watch out for, including SEO developments, and 2 strategies for you to ride on their coattails of success.
Tagged as: +1, best practice, buzz marketing, Facebook page, Facebook vs. Google, Google page, Google Plus, macro conversion, measure for impact, measurement, media metrics, micro conversion, show me the data, social capital, social media marketing, social media measurement, social media monitoring, social networking
Strategizing: Remember your building blocks?
by Urs E. Gattiker on 2011/04/07 · 15 comments 17,537 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,a dos and don'ts,c social capital,d business ethics
This post outlines four strategies for minimizing the risk of failing to achieve your Facebook and Twitter objectives. Start implementing the right approach.
Tagged as: Born HIV Free Campaign, Carla Bruni-Sarkozy, cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, GFSC2011, Global Fund, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics
Measuring Facebook engagement: Did you score?
by Urs E. Gattiker on 2011/03/24 · 12 comments 12,475 views
in a analytics smarter & actionable KPIs,a analytics taking action,e marketing 101 cost-benefit ROI
Moving from engagement to impact: a systematic approach for scoring your conversation – how do you rank?
Tagged as: 2011 trends, best practice, Beziehungsmarketing, cost management, critical benchmark, Facebook insight, maturity model, social business, social capital, social CRM, social media ROI
2 tips for smart cost management: Facebook strategy
by Urs E. Gattiker on 2011/02/28 · 15 comments 13,457 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: 2 tips for tightwads to save before (re)-launching the company’s Facebook page.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost accounting, cost classification model for social media, KPI, social capital, social CRM, social media policy, social media ROI, social network
2 tips for better cost management with social media
by Urs E. Gattiker on 2011/02/24 · 12 comments 15,312 views
ComMetrics cost classification model for better cost accounting: 2 tips for managing social media marketing with full cost accounting for return on investment.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost classification model for social media, cost management, pay-for-performance 2.0, social capital, social CRM, social media policy, social media ROI, social network