Social media is PR to scale and marketing to the individual. The stakes are high but more than one organization fails to properly manage cross-channel marketing.
Posts tagged as:
media campaign
4 roads to success? Microsoft, NBC, Toyota and Swiss PostBus
by Urs E. Gattiker on 2010/06/02 · 20 comments 11,409 views
ComMetrics weekly review: Sentiment analysis in social media
by Urs E. Gattiker on 2010/05/24 · 13 comments 9,279 views
Our summary of who we met in the social media space, as well as metrics trends and marketing buzz: Twitter, Facebook privacy changes, eBook piracy and Xing apéro.
Tagged as: baseline, cross media, Facebook, internet blogging, media campaign, media channels, Swiss post bus, twitter
Safer Internet Day 2008: 7 reasons why campaigns against online pedophiles must be coordinated
by Urs E. Gattiker on 2008/02/07 1 views
using the right media mix does help tremendously The city of Zurich has launched a campaign for better security in online chats We tell you, how and why using social media would have given Zurich a greater bang for the buck The online market features images of pedophilia (nude photographs of children in various poses), […]
Tagged as: billboard advertising, child porn, city of Zurich, cybercrime, Esther Maurer, Esther Maurer (police) and Gerold Lauber (education), Gerold Lauber, media campaign, online chat, online pedophiles, paedophiles, schau genau, social media