Summary of trends and flops in the social media space: Ambush marketing and metrics on everything from World Cup to Amazon, Tesco via Nike to Barcelona going bankrupt.
Posts tagged as:
FIFA sponsors
ComMetrics weekly review: Where the money is
by Urs E. Gattiker on 2010/07/12 · 14 comments 11,631 views
ComMetrics weekly review: Sponsors get kick out of World Cup
by Urs E. Gattiker on 2010/07/05 · 25 comments 14,836 views
Summary of trends and flops in the social media space: Ambush marketing and metrics on everything from World Cup to Coca-Cola, Nike via Facebook to Twitter to Emirates.
Tagged as: Facebook addiction, FIFA sponsors, ROI, social media, social media addiction, social media monitoring, World Cup