It is not the technology – it’s what you do with the information that counts. I tell you why successful social media activites build on performance objectives and metrics that exhibit four characteristics. Without, you may not accomplish what you really needed to, in order to improve your bottom line. Previously I addressed some of […]
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social marketing metrics,
Stowe Boyd
Succeeding on Twitter means avoiding making some of the most obvious mistakes, such as: Mistake 1 – let us wait Mistake 2 – NOT moderating the aggregate Twitter feed, Mistake 3 – focusing on absolute number of followers we explained this here: social media – ropes to skip – Twitter – FAQ #1 Mistake 4 […]
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Going Solo Live – during the Going Solo conference, some interesting thoughts and issues were shared about Twitter. In the meantime I was trying to convince the editors of HRM the Journal that had just launched a social network to open HRM the Journal on Twitter. I asked my Twitter network and new Going Solo […]
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Dominic Jones,
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Kevin Anderson,
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smart users,
social media,
Stowe Boyd,
Suw Charman,
Twitter network,
using Twitter effectively